Brand Tone

Helpful and Informative, Resourceful and Practical, Knowledgeable and Professional, Approachable and Supportive (especially towards indie filmmakers)

Brand Values

• •Reliability
• •Resourcefulness
• •Supporting the Production Community
• •Practicality
• •Industry Expertise

Best Practices

• •Focus on Solutions and Practicality: Always frame product benefits and content around solving a problem or making a task easier for the filmmaker or event producer.
• •Use Clear, Direct, and Jargon-Aware Language: While the audience is industry-savvy, avoid overly complex language. Be precise but accessible. When using industry terms, do so naturally as an expert would.
• •Emphasize Resourcefulness and Knowledge: Share tips, tricks, and insights that demonstrate expertise and help the audience, reinforcing the "dependable expert" image. This is well-executed on their TikTok.
• •Maintain an Encouraging and Supportive Voice: Especially when addressing indie filmmakers or those learning, adopt a tone that is helpful and empowering rather than gatekeeping.
• •Be Authentic and Relatable: Show understanding of the everyday challenges and needs of production crews. Content that reflects real on-set experiences will resonate.

Social Perception

A Specialized Supplier, A Go-To Resource (especially locally in Dallas), Helpful and Trustworthy, Supportive of Indie/DIY Filmmaking

Copy Examples

• •Headline: Stop Searching, Start Filming. Your Essential Expendables Are Here. Body: From gaff tape that sticks to a budget that doesn't, Dependable Expendables has the gear you *actually* need on set. Get your hard-to-find supplies and get back to creating.
• •Headline: DIY Fog on a Dime? 🌫️ We Got You. Body: Check out our latest TikTok for a pro tip on making your own fogger juice! At Dependable Expendables, we're all about resourceful filmmaking. #FilmHacks #IndieFilm #SpecialEffects
• •Headline: That One Thing You Always Forget? It's Our Specialty. Body: Batteries, BongoTies, BlackWrap – the small stuff that makes a big difference. Dependable Expendables stocks the production essentials so your shoot runs smoothly. Order online for fast shipping or local DFW pickup.
• •Headline: Your On-Set Problem Solvers. Body: Running into a production snag? Our blog and video tips are packed with industry knowledge to help you troubleshoot. Plus, find all the expendables you need to make it happen at DependableExpendables.com.
• •Headline: More Than Just Supplies – We're Your Production Partner. Body: At Dependable Expendables, we understand the hustle of filmmaking. That's why we offer quality gear, practical advice, and the support you need to bring your vision to life, from indie shorts to major productions.