Brand Tone

Quality-focused, informative, and appreciative

Brand Values

• •Quality & Excellence
• •Superior Taste
• •Farm-to-Table
• •Tradition
• •Transparency

Best Practices

• •Highlight the superior taste and quality of Duroc pork.
• •Emphasize the farm-to-table aspect and the story behind the product.
• •Use sensory language to describe the tenderness and marbling of the meat.
• •Share information about their farming practices and commitment to quality.
• •Address and leverage the perception of Duroc pork as a premium product.

Social Perception

High-quality, premium pork that delivers exceptional taste and tenderness.

Copy Examples

• •Experience the rich flavor and tenderness of our Duroc pork, raised with care on our family farm.
• •Discover the difference of Duroc: superior marbling and unparalleled taste in every cut.
• •From our farm to your table, enjoy the premium quality and exceptional flavor of Duroc pork.
• •Indulge in the finest Duroc bacon, cured to perfection for a truly unforgettable breakfast experience.
• •Our Duroc pork is more than just meat; it's a testament to quality, tradition, and exceptional taste.