Brand Tone

approachable, knowledgeable, enthusiastic, and slightly adventurous

Brand Values

• •Curation and Quality: They emphasize carefully selected, small-production, terroir-driven wines. They state, "we buy wine that we like. wine that we drink ourselves."
• •Passion and Knowledge Sharing: They express a love for the stories behind the wines and the people who make them, and aim to pass on their knowledge. They offer free monthly training for industry professionals.
• •Support for Artisanal & Sustainable Practices: They are drawn to vintners who are organic farmers and holistic land stewards, often highlighting practices like dry farming, indigenous yeast fermentation, and minimal additions.
• •Community and Local Connection: While seeking global winemakers, they also value their local NYC community and collaborations with importers who share their ethos.
• •Accessibility and Inclusivity: Through their wine clubs and approachable language, they aim to cater to various levels of wine enthusiasts, from "intrepid wine lovers" to "connoisseurs."
• •Discovery and Adventure: They encourage customers to expand their palates and explore new and exciting wines.

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to (e.g., adventurous beginners, seasoned connoisseurs) and use language that resonates with them, avoiding overly technical or intimidating terms unless appropriate for a specific segment.
• •Highlight the "Why," Not Just the "What": Don't just describe the wine; tell its story. Share details about the winemaker, the region, unique production methods, or the sustainable practices involved. This aligns with their value of passion and knowledge sharing.
• •Embrace Enthusiasm and Passion: Let your genuine love for wine shine through. Use descriptive and evocative language that conveys excitement and discovery.
• •Maintain an Educational Yet Approachable Stance: Offer insights and information that add value, but always in a way that feels inclusive and welcoming, not exclusive or condescending.
• •Be Consistent Across All Channels: Ensure the tone used on the website, in emails, on social media, and in-store materials is harmonious and reinforces the same brand personality.

Social Perception

Customers and the public likely perceive depanneurwines.com as a specialty wine shop with a focus on unique and interesting selections rather than mass-market brands.

Copy Examples

• •Tired of the same old sips? Dive into our 'Surprises' wine club – three thrilling bottles each month that'll knock the know-it-all right out of you (in the best way possible).
• •Meet the rule-breakers and earth-lovers behind our favorite small-batch wines. We seek out vintners who let the vines do the talking – and trust us, they have some amazing stories to tell.
• •Don't let the price fool you. Our 'Steals' wine club delivers serious bang for your buck – crushable, versatile wines perfect for takeout nights or impressing at your next dinner party.
• •Forget stuffy wine jargon. Join us for our casual Thursday tastings and let's explore some incredible flavors together. No expertise required, just a curious palate!
• •From vineyard to your glass, we champion wines made with passion and a respect for the planet. Discover bottles that are as honest and exciting as the people who craft them.