Brand Tone

Artistic & Reflective, Intimate & Personal, Appreciative of Nuance & Detail, Slightly Whimsical & Curious, Authentic & Handcrafted

Brand Values

• •Artisanal Craftsmanship: Each piece is handmade and unique, highlighting the skill and dedication of the maker.
• •Individuality & Uniqueness: The brand celebrates one-of-a-kind designs, appealing to customers seeking something distinctive rather than mass-produced.
• •Storytelling & Personal Connection: Jewelry is presented as a 'convergence of cherished experiences, objects, and reflections,' imbuing pieces with narrative and meaning.
• •Appreciation for Materials & Found Objects: Inspiration is drawn from the inherent beauty of stones, materials, and even 'blackened antique keys.'
• •Ethical Practices & Fair Compensation for Makers: Support for the 'Handmade & Well Paid' campaign underscores a commitment to the value of artisan work.
• •Nostalgia & Cherished Memories: The founder's connection to her grandmother and childhood experiences is a core part of the brand's identity.

Best Practices

• •Embrace Storytelling: Weave narratives into product descriptions, social media captions, and website content. Focus on the inspiration behind pieces, the materials' origins, or the feelings they evoke. This aligns with the brand's value of jewelry as 'cherished experiences.'
• •Use Evocative and Sensory Language: Describe the textures, the imagined history, and the emotional resonance of the pieces. Words like 'whispers,' 'convergence,' 'recollections,' 'cherished,' and 'wonder' reflect the existing artistic and reflective tone.
• •Maintain a Personal and Authentic Voice: Continue to share insights from the maker (Christen Coomer) and the personal connections that inspire the jewelry. This reinforces the intimate and approachable feel of the brand.
• •Highlight Uniqueness and Craftsmanship: Consistently emphasize the 'one-of-a-kind,' 'handmade,' and 'artisan' aspects of the jewelry. This reinforces the core value proposition and distinguishes the brand from mass-produced items.
• •Be Mindful of a Slightly Whimsical, Curious Undertone: When appropriate (like with the 'Tiny Tombstones' or unique material choices), allow for a touch of playfulness or intrigue in the copy. This adds depth to the artistic and reflective primary tone.

Social Perception

Likely perceived as an artisan brand appealing to individuals who value unique, handcrafted items with a personal story. Customers are probably drawn to the artistic and slightly unconventional aesthetic. The emphasis on 'one-of-a-kind' pieces suggests exclusivity and appeals to a desire for non-mainstream jewelry. The connection to personal history and cherished memories may evoke a sense of nostalgia and emotional resonance. Supporters of handmade and ethical businesses would likely view the brand positively.

Copy Examples

• •Instagram Post (Image of a unique gemstone ring): Whispers of the earth, captured in stone. Each facet tells a story, a memory waiting to be worn. This one-of-a-kind ring was hand-forged in our Seattle studio, holding a tale as unique as its wearer. Discover the extraordinary. #DeoJewelryDesign #HandmadeTales #UniqueGems #ArtisanJewelry #StoryInStone
• •Product Description (Necklace with found objects): A convergence of time and tide. This necklace features [specific material, e.g., a carefully selected piece of sea glass] cradled in hand-sculpted sterling silver, reminiscent of treasures found and stories kept. Each element is a quiet reflection, a piece of history reimagined into wearable art. Carry a memory, close to your heart.
• •"About Us" Snippet for a Feature: More than just adornment, DEO Jewelry Design pieces are tiny tangible narratives. Founder Christen Coomer channels cherished memories and a fascination with found beauty into every handcrafted item. From her Seattle studio, she transforms metal and stone into unique reflections, inviting you to find your own story within.
• •Email Newsletter Subject Line: Unlock a Story: New One-of-a-Kind Arrivals at DEO Jewelry (Body Snippet): Inspired by forgotten trinkets and the quiet magic of everyday objects, our latest collection of handmade jewelry has arrived. Each piece is a singular creation, waiting to become a part of your personal narrative.
• •Promotional Ad (Focusing on the "Tiny Tombstones"): For secrets, for sentiments, for the small things that hold soul. Our Tiny Tombstones are more than just ring holders; they are miniature monuments to the cherished. Handcrafted, unique, and imbued with a touch of playful reverence. What will yours keep safe?