Brand Tone

Professional, informative, authoritative, aspirational, and educational.

Brand Values

• •Quality
• •Customer Satisfaction
• •Innovation and Technology
• •Comprehensive Solutions
• •Growth

Best Practices

• •Maintain a Professional Lexicon: Consistently use industry-specific, precise terminology. Avoid overly casual slang or jargon that could undermine the brand's authoritative and expert positioning. The language should be confident and knowledgeable.
• •Lead with Quality and Technology: Frame product descriptions and marketing messages around the core values of quality, innovation, and advanced technology. Use phrases like "meticulously engineered," "clinically proven," and "state-of-the-art" to reinforce these principles.
• •Emphasize Partnership and Support: Position the brand not just as a vendor, but as a reliable partner to dental professionals. Use collaborative language like "partnering with you," "supporting your practice," and "your one-stop solution" to build a sense of trust and long-term relationship.
• •Be Data-Driven and Specific: Whenever possible, back up claims with specifics. Instead of saying "high quality," mention the materials used, the manufacturing standards met, or the specific technological advantages. This adds credibility to the authoritative tone.
• •Ensure Consistency Across All Channels: The professional, informative, and quality-focused tone should be uniform across the e-commerce site, social media captions, email newsletters, and educational materials. This creates a cohesive and recognizable brand voice that builds trust over time.

Social Perception

Within the dental industry, DentrealStore is perceived as a significant and established supplier, a key resource for dental professionals. However, from a broader consumer trust standpoint, mixed reviews from scam-detecting websites raise concerns about trustworthiness, potentially creating a perception of risk for new customers.

Copy Examples

• •Precision, engineered. Durability, guaranteed. The new Omni-Line Implant System delivers unparalleled stability for every clinical case. Built on a foundation of cutting-edge materials and exhaustive quality testing, it's the implant solution you can trust. Explore the specifications and elevate your practice.
• •Technology that transforms smiles. Our advanced CAD/CAM blocks provide superior aesthetic results and a streamlined workflow. From single crowns to complex bridges, achieve flawless restorations with materials designed for excellence. #DigitalDentistry #CADCAM #DentalTech #DentrealStore #DentalInnovation
• •Equip your clinic with the industry's best. For a limited time, receive 15% off all surgical instruments. As your dedicated partner in dental excellence, we're committed to providing superior quality at an exceptional value. Shop now.
• •Master the art of digital workflow. Join our hands-on workshop led by Dr. Hakan Çolak and unlock the full potential of intraoral scanning. We believe in empowering dental professionals with the skills and technology to lead the future of dentistry. Register today.
• •For over 15 years, DentrealStore has been the trusted partner to dental professionals worldwide. Our mission is simple: to provide the highest quality dental supplies with unwavering commitment to service. We are more than a supplier; we are a pillar of support for your practice's growth and success.