Brand Tone

professional, informative, and product-focused

Brand Values

• •Quality: They emphasize providing high-quality dental supplies and equipment from recognized international brands.
• •Technology and Innovation: Their mission includes staying at the forefront of dental supply technology.
• •Customer Service/Support: They mention a sales force that visits clients and is attentive to their needs to ensure satisfaction and convenience. They also provide contact information for their different branches.
• •Accessibility/Reach: They cater to a wide range of dental professionals across Chile, including public and private entities.
• •Experience/Longevity: The company highlights over 40 years of experience in the Chilean market.

Best Practices

• •Maintain Professional Language: Use clear, concise, and accurate terminology appropriate for a B2B audience of dental professionals. Avoid overly casual slang or jargon not specific to the dental field.
• •Focus on Value and Solutions: Highlight how the products and services benefit the dental professional's practice, such as improving efficiency, patient outcomes, or reliability.
• •Be Informative and Specific: Provide key details about products, brands, and any technological advantages. Use precise language when describing features and benefits.
• •Emphasize Quality and Reliability: Consistently reinforce the high quality of the products offered and the trustworthiness of the Dental Laval brand, potentially referencing their experience and recognized partner brands.
• •Ensure Consistency Across All Channels: The professional and informative tone should be maintained across the website, social media posts, email communications, and any other marketing materials.

Social Perception

Their customers are dental professionals and clinics, so their perception will be shaped by factors like product quality, delivery, customer service, and pricing.

Copy Examples

• •Equip your clinic with the latest in dental technology. Discover our range of [Specific Equipment, e.g., W&H turbines] and ensure precision in every procedure. Visit dental-laval.cl to see more.
• •Trusted by dental professionals across Chile for over 40 years. Dental Laval offers premium quality [Specific Product, e.g., Septodont anesthetics] for optimal patient care. Explore our catalog: [link]
• •Don't miss out on our exclusive offers! Get [Discount/Offer] on selected [Product Category, e.g., American Eagle instruments]. Stock your clinic with the best. Shop now: [link]
• •The foundation of excellent dental work lies in superior materials. Dental Laval provides a comprehensive selection of [Specific Material, e.g., VITA ceramics] for lasting results. Learn more: [link]
• •Efficiency and reliability for your dental practice. From [Product Type A, e.g., dental chairs] to [Product Type B, e.g., sterilization equipment], find everything you need at Dental Laval. Your partners in oral health. [link]