Brand Tone

Knowledgeable & Passionate, Approachable & Unpretentious, Curated & Quality-Focused, Story-Oriented & Authentic, Community-Focused (Locally)

Brand Values

• •Quality
• •Expertise & Education
• •Accessibility
• •Passion
• •Curation
• •Authenticity & Storytelling
• •Customer Experience

Best Practices

• •Embrace Storytelling: Weave in the founders' unique background (Russian literature, geography) and the stories behind the spirits. This creates authenticity and a personal connection.
• •Balance Expertise with Accessibility: Share knowledge confidently but always in an approachable, easy-to-understand manner. Avoid jargon where possible, or explain it simply. Reiterate the "no snobbery" philosophy.
• •Highlight Curation and Quality: Emphasize that products are handpicked and meet a high standard. Use phrases like "carefully selected," "small-batch," "artisan," and "exceptional quality."
• •Maintain a Passionate and Enthusiastic Voice: Let the genuine love for spirits shine through. Use warm, inviting language that reflects the joy of discovery.
• •Focus on the Experience: Promote not just the products but also the experience of visiting the store, attending tastings, and learning about spirits. This reinforces the community and educational aspects of the brand.

Social Perception

A specialty store with a unique and high-quality selection, Staffed by knowledgeable and friendly people, A place that offers more than just retail, providing experiences (like tastings) and products with interesting backgrounds, Authentic and owner-driven, with a personal touch stemming from the founders' passion, A valued local business within its Copenhagen neighborhoods.

Copy Examples

• •Headline: Beyond the Label: Discover the Story in Every Bottle. Body: At Den Sidste Dråbe, we believe every spirit has a tale to tell. From Frederik's adventures in Russian drinking literature to the craft of small-batch distillers we partner with, we bring you more than just a drink – we offer an experience. Come find your new favorite story. #TheLastDropStories #CuratedSpirits
• •Headline: Not a Spirit Snob? Neither Are We. Body: The world of spirits should be exciting, not intimidating. We’re here to guide you through our handpicked collection, whether you’re a seasoned connoisseur or just curious. Quality sips, no pretense. Tastings available in-store! #SpiritsForAll #AccessibleQuality #CopenhagenSpirits
• •Headline: From "The Clumsy Bear" to Your Glass: A Journey of Passion. Body: It started with a literature degree and a dream of a unique vodka. Now, Den Sidste Dråbe brings you a world of exceptional spirits, each chosen with care and a love for the craft. Explore our collection, born from passion, shared with you. #FamilyRun #SpiritSpecialists #DenSidsteDråbe
• •Headline: This Weekend’s Pour: Handpicked by Naja & Frederik. Body: Don't know what to choose? Let us help. As a small, family-driven shop, we personally select every bottle on our shelves, always seeking quality and unique character. Trust the taste of Den Sidste Dråbe. Visit our stores in Nørrebro, Vesterbro, or Østerbro. #QualitySpirits #ExpertSelection #CopenhagenDrinks
• •Headline: More Than a Store: Your Local Hub for Spirit Discovery. Body: Join us for our next tasting event! Den Sidste Dråbe is where Copenhagen’s spirit enthusiasts meet to explore, learn, and share. We’re passionate about connecting you with incredible drinks and the people who make them. What will you discover? #SpiritTastings #CommunityLove #DrinkCuriously