Brand Tone

Inspirational, authentic, and serene. Deeply personal and story-driven, with a gentle, thoughtful, and approachable voice that avoids corporate jargon.

Brand Values

• •Connection to Nature
• •Authenticity and Passion
• •Artisanal Craftsmanship
• •Cultural Appreciation
• •Community and Friendship

Best Practices

• •Lead with the "Why": Always connect the art back to its inspiration as nature, a personal story, or a cultural insight. The narrative of leaving her office job is powerful; use it to inspire and build connection.
• •Use a Gentle, Descriptive Voice: Employ sensory and serene language. Words like "delicate," "serene," "whisper," "soul," and "hand-drawn" reinforce the brand's tone. Avoid aggressive sales language.
• •Emphasize Authenticity: Continue sharing the personal journey. Talk about the creative process, the studio, and what inspires new pieces. This builds trust and makes the brand relatable.
• •Foster Community: Frame communication as a two-way street. Ask questions in social media captions ("What nature symbol resonates with you?"). Refer to customers as "friends" or part of a community of nature lovers.
• •Maintain Visual and Textual Harmony: Ensure the copy always complements the visual style. The clean, minimalist, and natural aesthetic of the art should be mirrored in clean, heartfelt, and uncluttered text. The copy should feel as thoughtfully crafted as the drawings themselves.

Social Perception

Perceived as talented, unique, and inspirational. Associated with high-quality, nature-centric art. The artist is seen as accessible and approachable.

Copy Examples

• •Capture the quiet whisper of the wild. Our new collection is an invitation to bring the serenity of nature into your home. Each line is hand-drawn, a testament to the patient beauty of the world outside your window. Decorate your space with a story.
• •Your body is a canvas, your story is the art. This geometric wolf design represents the intuitive teacher within us all. A reminder to trust your path. Ready to wear your soul? Find this and other nature-filled designs in our shop.
• •I once traded my passion for a paycheck, and my soul felt the cost. Then, a single drawing on an empty wall changed everything. It led me back to myself. If you're dreaming of a more creative life, know that it's possible. Let my art be a reminder that your passion is worth pursuing.
• •Delicate yet bold. Let your skin bloom with a hand-drawn floral design that is as unique as you are. Perfect for those who carry the garden in their spirit. Tap to explore our tattoo designs.
• •Hello friend, I'm writing this from my small studio, surrounded by plants and the quiet hum of the city. This week, I was inspired by the resilience of mountain wildflowers. It reminded me that we can find beauty and strength in the most unexpected places. I've translated that feeling into a new piece I can't wait to share with you. Click here to see 'Mountain Bloom' and read the story behind it.