Brand Tone

authentic, traditional, and appreciative

Brand Values

• •Authenticity
• •Craftsmanship/Artisanal Quality
• •Natural & Sustainable
• •Tradition & Heritage
• •Connection to Origin
• •Supporting Small Producers

Best Practices

• •Storytelling is Key: Always weave the narrative of the product's origin, the producer, or the traditional method into the copy. Focus on food stories.
• •Emphasize Handcrafted and Natural: Consistently use language that reflects the artisanal quality and natural aspects of the products. Words like 'by hand,' 'small-batch,' 'pure,' 'traditional,' and 'authentic' should be staples.
• •Connect to Place: Evoke the imagery and feeling of Transylvania. Mention its unique landscape, rich flora, and the cultural heritage tied to the food.
• •Warm and Appreciative Language: Maintain a respectful and admiring tone towards the producers, the land, and the traditions. Let the passion for the products shine through.
• •Authentic Visuals and Descriptions: Ensure that product descriptions and accompanying imagery are honest and accurately reflect the artisanal nature. Avoid overly slick or corporate language; let the products and their stories speak for themselves.

Social Perception

likely perceived by customers as a purveyor of high-quality, unique, and thoughtfully sourced products from a specific, culturally rich region. Customers who value authenticity, natural ingredients, and the stories behind their food would be drawn to the brand.

Copy Examples

• •Headline: Taste Transylvania: Handcrafted Delights, Straight from Our Land to Your Table. Body: Discover 'de mână' – where every jar and bottle tells a story of tradition, pure ingredients, and the skilled hands that made it. Experience the true essence of Romania.
• •Headline: Sip the Story: Our Natural Wines, Crafted by Nature and Passionate Vintners. Body: 'De mână' brings you exceptional natural wines from Transylvania's hidden vineyards. Minimal intervention, maximum expression. Uncork a bottle and taste the wild heart of the land.
• •Headline: More Than Jam, It's a Memory: Generations of Flavor in Every Spoonful. Body: Our artisanal jams are slow-cooked with sun-ripened fruits from Transylvanian orchards, using recipes passed down through families. Bring home the taste of authentic tradition with 'de mână'.
• •Headline: From Small Hands, Big Flavors: Support Transylvanian Artisans with Every Bite. Body: At 'de mână', we partner directly with local producers who pour their heart into every creation. Your purchase helps preserve ancient crafts and supports vibrant rural communities.
• •Headline: Unearth the Flavors of Transylvania. Your Culinary Journey Begins with 'de mână'. Body: Explore our collection of handcrafted foods and natural wines. Each product is a testament to the rich biodiversity and culinary heritage of a land untouched by time.