Brand Tone

Artistic & Handcrafted, Unique & Unconventional, Intimate & Sensual, Sophisticated with an Edge

Brand Values

• •Creativity & Artistry
• •Individuality & Self-Expression
• •Quality Craftsmanship
• •Hedonism & Personal Indulgence (in a refined way)
• •Uniqueness

Best Practices

• •Embrace the "Demimonde" Mystique: Consistently use language that evokes individuality, artistry, a touch of rebellious elegance, and the idea of jewelry as a personal, cherished secret or indulgence.
• •Highlight "Handcrafted" and "Unique": Always emphasize the artisanal nature and one-of-a-kind or limited-edition aspects of the jewelry. This reinforces value and exclusivity.
• •Use Evocative and Sensory Language: Words like "illicit," "whisper," "allure," "secret," "desire," and "treasure" can create the desired atmosphere. Describe how the jewelry might make someone *feel*.
• •Tell a Story (Implicitly or Explicitly): The brand name itself has a story. Hint at the inspiration or the idea of the jewelry having its own narrative or becoming part of the wearer's personal story.
• •Maintain a Sophisticated yet Approachable Voice: While the concept of "demimonde" has historical depth, the tone should remain inviting and relatable to a contemporary audience that appreciates art, individuality, and quality craftsmanship. Avoid being overly academic or obscure.

Social Perception

Niche Appeal, Appreciation for Handcrafted Quality, Intrigue and Edgy Elegance, Positive (among its target audience)

Copy Examples

• •Headline: More Than Adornment. It's a Whisper of Rebellion. Body: Demimonde jewelry isn't just worn; it's experienced. Handcrafted for those who write their own rules and cherish the beauty of the unconventional. Discover your next illicit affair.
• •Headline: In a World of Sameness, Dare to be Demimonde. Body: Each piece a testament to artistry, a nod to the delightfully defiant. Find the one-of-a-kind treasure that speaks your language.
• •Headline: The Allure of the "Half-World." Perfectly Captured. Body: Inspired by the freedom and creativity of the demimonde, our handcrafted jewelry is for the modern spirit with a taste for the exquisite and the unique. Adorn yourself with stories.
• •Headline: Objects of Desire. For Your Eyes Only (Almost). Body: Demimonde celebrates that secret thrill, the intimate bond you form with a piece that feels made just for you. Handcrafted in Portland, OR, for your most authentic self.
• •Headline: Beyond Trends. Beyond Expectation. This is Demimonde. Body: Embrace the unique, the artistic, the beautifully unconventional. Our jewelry is an invitation to explore the edges, where true style resides.