Brand Tone

Enthusiastic, Affable, Trendy, Empowering

Brand Values

• •Affordability
• •Trendiness
• •Accessibility
• •Empowerment
• •Fun

Best Practices

• •Use enthusiastic and positive language to highlight the fun and excitement of affordable fashion.
• •Emphasize the trendy and stylish nature of the jewelry to attract fashion-conscious customers.
• •Incorporate words that convey value, affordability, and accessibility to appeal to a broad audience.
• •Focus on empowering language to support the entrepreneurial aspect of becoming a Paparazzi consultant.
• •Encourage customer engagement by asking questions and inviting feedback on new arrivals and styling tips.

Social Perception

Demetra's Bling Boutique is perceived as a fun, affordable, and trendy source for Paparazzi accessories. Customers appreciate the accessible price point and the opportunity to stay stylish without spending a lot of money. The brand is also seen as supportive for those interested in entrepreneurial opportunities through becoming Paparazzi consultants.

Copy Examples

• •"Sparkle and shine without breaking the bank! ✨ Check out our new arrivals for just $5!"
• •"Obsessed with our new Fashion Fix collection! 😍 Get the latest trends delivered right to your door."
• •"Ready to start your own bling empire? 👑 Become a Paparazzi consultant and turn your passion into profit!"
• •"Which piece are you loving the most? Tell us in the comments! 👇 #PaparazziAccessories #BlingBoutique"
• •"You deserve to feel fabulous! Treat yourself to some $5 bling today. 💖 #AffordableFashion #TreatYourself"