Brand Tone

helpful, traditional, and expert

Brand Values

• •Heritage and Experience
• •Expertise and Service
• •Community and Trust
• •Quality and Practicality

Best Practices

• •Always Lead with Heritage and Trust: Consistently mention the 'Since 1928' legacy in bios, footers, and relevant posts. It is the strongest unique selling proposition and immediately builds credibility.
• •Adopt a 'Helpful Expert' Persona: Frame all communication as advice from a knowledgeable friend. Instead of just selling a product, explain why it's the right solution. Use phrases like 'Here's a tip,' 'We recommend,' or 'To get the best results...'
• •Bridge the Gap Between Professionals and Hobbyists: Use inclusive language that welcomes both seasoned contractors and first-time DIYers. Acknowledge that you are a resource for everyone, from 'grand projects to small repairs.'
• •Emphasize Service and Solutions: Focus marketing content not just on products, but on the services that differentiate the brand, such as custom wood cutting or key duplication. This highlights value beyond simple retail.
• •Maintain a Warm, Community-Focused Tone: Use welcoming language. Refer to customers as part of the 'DemaBrico family.' This transforms a transactional relationship into a communal one, fostering loyalty.

Social Perception

A classic, reliable, and tradition-grounded local Italian hardware store (

Copy Examples

• •Since 1928, the right tools for your projects. From our family to yours.
• •That weekend project you've been dreaming of? Let's make it a reality. With our expert advice and custom paint mixing service, your perfect shade is waiting. Come by the store or visit us online. #DemaBrico #DIYExpert #YourProjectPartner
• •Don't let a weak tool slow you down. Built for power and precision, this drill is the reliable partner you need for any job, big or small. From our near-century of experience, we only stock what works. #BuiltToLast
• •We're more than a hardware store; we're a cornerstone of the community since 1928. Now, DemaBrico brings our family's expertise and dedication directly to you, online. For every leaky faucet and every ambitious garden, we're with you.
• •A tip from our experts + Exclusive offers to get you started.