Brand Tone

Personal and Authentic: Stéphanie's personal story is a cornerstone of the brand. She speaks directly to her audience in a friendly, first-person narrative ("Je me présente, Stéphanie"). This creates a direct, human connection. Passionate and Educational: The content aims to "guide you on your more eco-responsible journey." Blog posts and social media content explain the "why" behind zero waste, how to use and care for the products, and the definition of eco-responsibility. Caring and Empathetic: The brand narrative is rooted in a desire to spend more time with family and create a better future. This extends to product development, such as the "B.E. Apaisée" box for menstrual pain relief, designed by her teenage daughter, which shows a deep level of care for real-world problems. Simple and Accessible: The brand emphasizes that adopting an eco-friendly lifestyle can be achieved through "simplicity and kindness." It avoids alarmist language, instead presenting zero waste as a series of manageable, positive changes.

Brand Values

• •Eco-responsibility
• •Upcycling and Reuse
• •Family
• •Handmade & Local (Québec)
• •Simplicity and Softness (Douceur)

Best Practices

• •Always Lead with "Why": Start with the mission. Whether it's a product description or a social media post, connect the item back to the core values of sustainability, family, or simplicity. Don't just sell a washable towel; sell a step towards a less wasteful life.
• •Tell Stéphanie's Story: Weave the founder's personal narrative into the copy. Phrases like "When I started DelycaStef, my goal was..." or "As a mom, I know that..." reinforce the brand's authenticity and create a personal connection that larger companies can't replicate.
• •Use Empathetic and Encouraging Language: Frame the zero-waste journey as a positive and accessible path, not a restrictive one. Use words like "simple," "gentle," "step-by-step," and "kindness." This makes the brand a supportive guide rather than a demanding instructor.
• •Highlight the "Handmade in Quebec" Aspect: Consistently mention the local and artisanal nature of the products. This is a powerful differentiator that builds trust and appeals to customers who want to support local creators and economies.
• •Emphasize the Sensory Details: The brand was founded on the idea of "douceur" (softness). Use descriptive words that evoke touch and feel—"ultra-soft bamboo," "durable denim," "gentle on the skin"—to help customers imagine the quality and comfort of the products.

Social Perception

High-Quality Craftsmanship: Customer testimonials frequently praise the products as "Très beau produit!" (Very beautiful product!) and note their durability and quality construction. Effective and Practical Products: Reviews confirm that the products work as advertised. For example, comments on washable items mention they are easy to clean and that the material is very soft. Trusted Eco-Friendly Source: DelycaStef is featured in reputable eco-conscious directories like "Les Pages Vertes" and the "Association québécoise Zéro Déchet," which solidifies its credibility within the zero-waste community in Quebec. Valued Mission: Customers and partners appreciate the brand's mission to transform disposable items and guide households toward a zero-waste goal. Judge.me aggregates 82 reviews, resulting in a 5-star rating, confirming high customer satisfaction.

Copy Examples

• •Instagram Post (Image of reusable paper towels): Tired of the endless cycle of buying and tossing paper towels? Our washable towels aren't just a product; they're a choice for a simpler, kinder home. Made with soft, absorbent bamboo and a touch of love, right here in Quebec. Make the switch one spill at a time. #DelycaStef #ZeroDechet #FaitAuQuebec #Ecoresponsable #ConsumeMieux
• •Facebook Ad (Video showing a washable coloring book in use): Imagine: endless creativity for your kids, zero paper waste for your home. Our washable coloring books are where fun meets sustainability. Let them color, wash, and repeat! A simple gesture for the planet, created from our family for yours. Discover the magic today.
• •Website Banner: From Our Home to Yours: Simple, Sustainable, Quebec-Made. Discover handcrafted zero-waste products designed to bring softness and simplicity to your everyday life.
• •Email Subject Line: A Gift From Our Family: 10% Off Your First Step to Zero Waste
• •Product Description (for upcycled denim earrings): These aren't just earrings; they're a story of transformation. Each pair is handcrafted from a piece of reclaimed denim, giving a second life to a beloved fabric. Lightweight, unique, and designed with passion in our Quebec workshop. Wear a piece of our eco-responsible commitment and add a touch of sustainable style to your look.