Brand Tone

Professional and Expert, Modern and Stylish, Solution-Oriented and Helpful, Approachable (on TikTok), Quality-Conscious

Brand Values

• •Quality
• •Design
• •Ergonomics & Functionality
• •Customer Satisfaction
• •Experience & Expertise

Best Practices

• •Always Emphasize Quality and Design: Whether it's a product description or a social media post, weave in references to superior materials, craftsmanship, modern aesthetics, and thoughtful design.
• •Maintain a Professional yet Accessible Voice: While the brand is expert-driven, the language should be clear, confident, and avoid overly technical jargon unless speaking to a specialized audience. On platforms like TikTok, a more relaxed and engaging tone is appropriate but should still align with the core values.
• •Focus on Benefits, Not Just Features: Instead of just saying 'ergonomic chair,' explain how it 'supports better posture for a more comfortable and productive workday.' Connect product attributes to tangible user benefits like enhanced productivity, style, or comfort.
• •Use Consistent Terminology: Employ a consistent set of keywords that reflect the brand's identity, such as 'modern,' 'ergonomic,' 'functional,' 'stylish,' 'quality,' 'solution,' 'productive.'
• •Showcase Expertise and Experience Subtly: Remind customers of Delverg's manufacturing background and years in the industry where appropriate (e.g., 'With over 24 years of crafting...') to build trust and authority without being boastful.

Social Perception

Positive Customer Feedback, Established Manufacturer, Provider of Modern Solutions, Reliable

Copy Examples

• •Headline: Elevate Your Workspace. Inspire Your Success. Body: Discover Delverg's collection of ergonomic chairs and modern desks, crafted for comfort and designed for achievement. Quality that works as hard as you do. Call to Action: Transform Your Office Today.
• •Headline: Style Meets Functionality. That’s the Delverg Promise. Body: Don’t just furnish your space, define it. Our home and office solutions blend innovative design with unparalleled quality to create environments where you can thrive. Call to Action: Explore Our Collections.
• •Headline: 24 Years Crafting Colombian Quality. Body: At Delverg, we don’t just make furniture; we build productive and stylish environments. Experience the difference that decades of design and manufacturing expertise bring to your office or home. Call to Action: Invest in Lasting Design.
• •Headline: Your Vision, Our Expertise. Custom Furniture Solutions. Body: Need a specific design or a complete office overhaul? Delverg offers tailored furniture solutions that perfectly match your needs, space, and style. Let's create something exceptional together. Call to Action: Get a Free Consultation.
• •Headline (for a more approachable/TikTok style post): Level Up Your WFH Game! 🚀 Body: Tired of that wobbly desk? Delverg’s ergonomic setups are here to save your back (and your sanity!). #OfficeGlowUp #ProductivityHacks #WFHLife Call to Action: Shop Now & Feel the Difference!