Brand Tone

Expert & Knowledgeable, Helpful & Supportive, Quality-Focused & Reliable, Traditional & Established, Enthusiast-Oriented

Brand Values

• •Quality & Performance
• •Innovation
• •Customer Satisfaction & Support
• •Heritage & Trust
• •Passion for Hobbies

Best Practices

• •Focus on the Hobbyist's Goal: Frame product benefits around achieving better modelling results, realism, and enjoyment of the craft.
• •Use Specific, Benefit-Driven Language: Instead of just saying "good glue," explain *why* it's good – "ultra-fine dispensing for precision," "non-blooming for clear parts," "flexible bond for durability."
• •Maintain a Helpful, Educational Stance: Offer tips, advice, and solutions. Position the brand as a knowledgeable partner in the hobbyist's journey.
• •Showcase Quality and Reliability: Emphasize the performance, specialized nature, and trustworthiness of the products, backed by the company's heritage where appropriate.
• •Engage with Community Language: Use terminology familiar to modellers and reflect an understanding of their specific challenges and aspirations. Actively share user-generated content (with permission) to build community and authenticity.

Social Perception

Positive, Specialist & Niche, Reliable Quality, Good Value for Specific Needs, Community-Oriented (on Facebook)

Copy Examples

• •Product Ad (Roket Card Glue): "Building intricate card models demands precision. Our Roket Card Glue offers a super-fast, crystal-clear bond with a no-mess fine-tip applicator. Spend less time waiting, more time creating masterpieces. Trusted by discerning modellers for flawless results."
• •Facebook Post (Scenic Snow): "Dreaming of a winter wonderland for your next diorama? Our Scenic Snow kit, complete with Snowflakes, Scenic Bond, and Icy Sparkles, makes it easy to achieve breathtakingly realistic snow effects. See how fellow modeller [tag user if applicable] brought their vision to life! #ModelScenery #DioramaTips"
• •Website Product Description (Perfect Plastic Putty): "Fill gaps and seams seamlessly with Deluxe Materials' Perfect Plastic Putty. This one-part, water-washable filler is fast-drying, easy to apply, and sands beautifully for an invisible finish on your plastic kits. Achieve professional results, effortlessly."
• •Blog Post Teaser (Tips & Tricks): "Struggling with [common modelling problem, e.g., canopy gluing]? Our latest blog post shares expert tips and introduces the perfect Deluxe Materials solution to ensure your [model part] looks its absolute best. Get the know-how from the specialists!"
• •Email Newsletter Snippet (New Product): "Introducing the latest innovation from Deluxe Materials: [New Product Name]! Engineered for [specific benefit], it’s designed to elevate your [type of model] projects. Discover how [New Product] helps you achieve unparalleled realism and durability. Learn more and shop now."