Brand Tone

Expert, Authoritative, Educational, Supportive, Quality-focused, Luxurious (Affordable Luxury), Innovative, Professional, Meticulous

Brand Values

• •Excellence & Quality
• •Innovation
• •Empowerment & Education
• •Integrity & Professionalism
• •Safety & Precision
• •Community & Leadership

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the brand's tone (Expert, Supportive, Quality-Focused, Innovative, Professional), core values, target audience, and key messaging points. Share this guide with everyone who creates content.
• •Use "Expert" and "Educational" Language: Incorporate terms that reflect expertise, innovation, and the high quality of training and products (e.g., "mastery," "pioneering," "advanced artistry," "comprehensive," "premium," "precision engineered").
• •Emphasize Support and Empowerment: Weave in messages of personalized coaching, student success, and building a career. Use encouraging and confidence-building language.
• •Maintain a Professional and Polished Style: Ensure all copy is well-written, grammatically correct, and free of jargon where possible (or explain technical terms clearly). The visual presentation should also be clean and high-end.
• •Showcase Proof and Results Consistently: Leverage testimonials, case studies (before & afters), and highlight the founder's credentials and innovations in copy to reinforce expertise and the value offered.

Social Perception

Highly Regarded for Training, Trusted for Product Quality, Innovative Leader, Client Success Focused, Generally Positive

Copy Examples

• •Headline: Elevate Your Artistry: Master PMU with World-Class Training. Body: "At Deluxe Brows, we don't just teach techniques; we cultivate mastery. Our intensive programs, led by industry pioneer Aleksandra Maniuse, blend cutting-edge innovation with personalized coaching to empower you with the skills and confidence to excel. Discover the Deluxe Brows difference."
• •Headline: Precision. Quality. Lasting Beauty. The Deluxe Brows Supply Promise. Body: "Equip your talent with the finest. Deluxe Brows offers premium, EU-sourced PMU supplies, meticulously engineered for safety, precision, and flawless results. From our signature NanoShading® needles to our rich pigments, trust in tools designed for artists by artists."
• •Headline: Beyond Trends: Build Your PMU Empire with Proven Strategies. Body: "Your success is our mission. Deluxe Brows provides more than just technical training; we deliver comprehensive business insights and ongoing support to help you build a thriving PMU career. Learn from the best, work smarter, and transform your passion into prosperity."
• •Headline: Unlock Your Potential: Personalized PMU Coaching for Unparalleled Skill. Body: "Experience the transformative power of intimate, small-group learning. Our Deluxe Brows academies offer personalized feedback and hands-on practice, ensuring you master in-demand techniques like NanoStroking® and Lip Blush with confidence. Your journey to becoming a booked-out artist starts here."
• •Headline: The Art of the Brow, Perfected. Experience Deluxe Brows Services. Body: "Trust your beauty to the experts. Deluxe Brows offers a suite of signature PMU services, from natural-looking Microblading to sophisticated Ombre Brows. Our master artists utilize innovative techniques and premium products to create results that enhance your natural beauty and simplify your life."