Brand Tone

Playful, Trendy, and Enthusiastic

Brand Values

• •Self-Expression and Individuality
• •Trend-Consciousness
• •Accessibility

Best Practices

• •Use Youthful & Energetic Language: Incorporate slang and enthusiastic words that resonate with a younger audience (e.g., "vibe," "glow-up," "literally," "obsessed").
• •Leverage User-Generated Content (UGC): Actively encourage and feature customer photos and videos in marketing materials. This builds social proof and maintains an authentic, community-focused tone.
• •Focus on Self-Expression: Frame product benefits around personalization and individuality. Use phrases like "Show off your style," "Create your look," or "Uniquely you."
• •Create a Sense of Urgency and Exclusivity: Employ promotional language like "Limited Drop," "While Supplies Last," or "Last Chance" to encourage immediate purchases, which aligns with the fast-paced nature of trend cycles.
• •Keep it Visual and Direct: In all copy, but especially on social media, be concise and pair the text with compelling visuals. Use emojis to add personality and break up text. Calls-to-action should be clear and simple (e.g., "Tap to Shop," "Link in Bio").

Social Perception

Deluxe Amour is perceived as a go-to source for cute, affordable, and trendy accessories, enabling customers to accessorize their lives in a fun and personalized way. There is a high level of customer engagement and a sense of community, with the brand seen as being in touch with what young consumers want.

Copy Examples

• •Your phone called, it wants a glow-up. ✨ Our new 'Dreamy Hues' collection just dropped! Pick a vibe, any vibe. Tap to shop before they're gone!
• •(Video opens with upbeat, trending audio) OMG, you guys! My Deluxe Amour order is here! Let's see the haul... This 'I Love My Cat' case is literally everything. And these earrings? So cute! Go get yours now - you won't regret it!
• •SALE! 💖 Up to 50% Off! Don't just follow trends, wear them. Your new favorite accessories are waiting.
• •Make it personal. Our 'Initial Charm' necklace is all about you. Layer it up or let it shine on its own. The perfect piece to tell your story. Handmade with love, just for you.
• •Subject: Psst... Something new just for you. Hey, trendsetter! We noticed you have amazing taste. That's why we're giving you first dibs on our latest drop of accessories. Be the first to rock the look. Shop New Arrivals.