Brand Tone

Informative & Educational, Empowering & Supportive, Results-Oriented & Trustworthy, Natural & Conscious, Approachable & Positive

Brand Values

• •Efficacy & Results
• •Natural Ingredients & Purity
• •Transparency & Honesty
• •Customer Empowerment & Confidence
• •Scientific Backing & Innovation
• •Customer Satisfaction
• •Wellness & Health

Best Practices

• •Prioritize 'Natural' and 'Effective': Consistently weave in keywords that highlight the natural ingredients, gentle formulations, and the visible results customers can expect (e.g., 'plant-derived,' 'clinically-backed,' 'visibly fuller,' 'radiant results').
• •Educate, Don't Just Sell: Frame product information in an educational way. Explain the 'why' behind ingredients and the 'how' of their benefits, empowering customers with knowledge rather than just listing features.
• •Be Authentic and Transparent: Avoid hype or exaggerated claims. Use clear, honest language. If mentioning scientific backing, ensure it's accurate and easily understood.
• •Foster a Supportive and Empowering Voice: Use language that builds confidence and speaks to the customer's aspirations for healthier hair and skin. Focus on self-care and positive transformation.
• •Maintain Visual and Textual Harmony: Ensure the copy on all platforms (website, social media, ads) aligns with the clean, natural, and results-focused imagery the brand uses. Consistency builds recognition and trust.

Social Perception

Positive for Product Efficacy, Appreciation for Natural Formulations, Trustworthy & Reliable, Growing Brand Awareness, Engaged Community

Copy Examples

• •Headline (Website Banner for Hair Serum): 'Unlock Your Hair's Potential. Naturally. Discover stronger, fuller-looking hair with our science-backed, plant-powered serum.'
• •Instagram Post (User Testimonial): 'Real results, real confidence! ✨ So thrilled to see @[UserHandle]'s amazing lash journey using our Vegan Lash Serum. Swipe to see her transformation! We believe in empowering you with gentle yet effective formulas. #DeLuneBeauty #LashGoals #NaturalLashes #VeganBeauty'
• •Product Description Snippet (Vitamin C Serum): 'Revitalize your glow, naturally. Our potent Vitamin C Serum is crafted with clinically-proven antioxidants and nourishing botanicals to brighten, even skin tone, and protect against daily stressors. Experience radiant skin, powered by nature.'
• •TikTok Video Caption (Short Demo): 'Watch the magic happen! 🌿 Just a few drops of our Brow Serum daily for visibly thicker, defined brows. Gentle, effective, and always cruelty-free. ✨ #DeLuneBrows #BrowTransformation #CleanBeauty #EasyRoutine'
• •Email Subject Line (Promotion): 'Nourish Your Roots, Love Your Hair 🌱 + Special Offer Inside!'