Brand Tone

professional, traditional, and product-centric

Brand Values

• •Tradition
• •Specialization
• •Quality and Variety
• •Partnership

Best Practices

• •Maintain a Professional and Respectful Tone: Always address the audience other businesses as professional partners. Avoid overly casual slang or informal language. The tone should be one of expert-to-expert.
• •Focus on Solutions, Not Just Products: Frame copy around how the products help the client's business. Instead of "We sell ribbons," use "Elevate your packaging with our premium ribbons." This shows an understanding of their needs.
• •Use Clear and Descriptive Language: The copy should be straightforward and informative. Clearly state the product's function, materials, and dimensions. For a B2B audience, practical details are more valuable than vague, flowery descriptions.
• •Incorporate Keywords of Tradition and Quality: Use words like "artisanal," "classic," "premium," "exclusive collection," and "specialized" to reinforce the brand's core values in all communications.
• •Let the Occasion Drive the Emotion: Connect the professional tone with the festive nature of the products. During Easter or Christmas, infuse the copy with words like "magic," "delight," "celebration," and "unforgettable" to align the practical product with the joyful experience it helps create for the end consumer.

Social Perception

reliable and specialized supplier

Copy Examples

• •Headline: The Magic Inside the Egg. Body: This Easter, make your creations unforgettable. Our exclusive collection of surprises, from classic characters to modern trinkets, is ready to delight your customers. Explore our 2025 catalog and find the perfect heart for your chocolate eggs. #DeLucaCollection #EasterSurprises #PasticceriaArtigianale
• •Headline: Your Brand, Perfectly Wrapped. Body: From the ribbon to the box, every detail matters. We offer personalized packaging solutions that tell your brand's story. Let's design the perfect container for your confectionery creations together. Contact our experts for a custom consultation. #ConfectioneryPackaging #CustomBranding #DeLuca
• •Headline: New Arrivals: Elegance in Every Detail. Body: Introducing our new line of satin ribbons and delicate food-safe casings. Designed for artisans who believe beauty is an essential ingredient. Elevate your products with a touch of sophistication. Swipe to see the collection. #DeLucaCollection #ArtisanPackaging #ConfectioneryDetails
• •Headline: Plan Your Festive Season with De Luca Collection. Body: Dear valued partner, as the holiday season approaches, ensure your products stand out. We invite you to an exclusive preview of our Christmas collection. From festive boxes to decorative ribbons, secure your inventory before the rush. #HolidayPackaging #B2B #DeLucaForArtisans
• •Headline: Tender Plush Bunny Surprise (5cm) Body: A soft, high-quality plush bunny designed to be the perfect surprise inside a medium-sized Easter egg. Certified non-toxic and built to charm. Available in three assorted colors. Give your customers a keepsake to remember long after the chocolate is gone. #PlushSurprise #EasterEggFillers #QualityToys