Tono de Marca

Elegant & Sophisticated, Innovative & Modern, Trustworthy & Reliable, Inspiring & Freedom-Oriented, Responsible

Valores de Marca

• •Innovation
• •Quality & Durability
• •French Elegance & Design
• •Freedom & Confidence
• •Customer Satisfaction
• •Sustainability
• •Authenticity

Mejores Prácticas

• •Embrace "Elegant Innovation": Consistently weave together the concepts of French sophistication/elegance with modern innovation. Use descriptive language that evokes both style and smart functionality (e.g., "chic engineering," "refined resilience").
• •Highlight Heritage with Modern Relevance: Reference Delsey's long history and French roots not just as a nostalgic point, but as a foundation for current quality, trustworthiness, and ongoing innovation.
• •Focus on the Traveler's Experience: Frame product benefits around how they enhance the journey – providing freedom, confidence, ease, and joy, rather than just listing technical features. Connect with the emotions of travel.
• •Use Confident and Assuring Language for Quality/Security: When discussing durability, security features, and warranties, use a tone that conveys strength, reliability, and peace of mind. Terms like "robust," "patented," "secure," and "trusted" are effective.
• •Integrate Sustainability Authentically: When mentioning eco-friendly aspects, present them as a core part of the brand's responsibility and commitment to the future of travel, aligning it with quality and thoughtful design, rather than as a separate or secondary message.

Percepción Social

Positive Reputation, Trusted for Travel, Stylish & Fashionable, Good Value for Money (for many), Growing Awareness of Sustainability Efforts, Specific Feature Appreciation

Ejemplos de Copy

• •Headline: Travel with Parisian Grace. Secure Your Journey. Body: Experience the art of travel with Delsey. For over 75 years, we've blended iconic French elegance with pioneering innovation to create luggage that’s as beautiful as it is resilient. Explore the world with confidence, knowing your belongings are protected by our advanced security and durable designs. Discover your perfect travel companion today. Call to Action: Shop Now & Travel Elegantly
• •Headline: Innovatively Light. Remarkably Strong. Effortlessly You. Body: Delsey redefines travel by engineering luggage that moves with you. Our innovative lightweight materials and patented designs, like the SECURITECH® zip, offer unparalleled strength and ease. Pack more, worry less, and express your unique style on every adventure. Call to Action: Explore Our Lightweight Collections
• •Headline: Your Journey, Our Promise: Durability Meets Design. Body: From the bustling streets of Paris to destinations unknown, trust Delsey to accompany you. We are committed to quality that lasts, with a heritage of craftsmanship and a future focused on sustainable innovation. Travel freely, knowing our legacy of excellence is part of every piece. Call to Action: Discover Delsey Durability
• •Headline: The Freedom to Explore. The Confidence to Journey. Body: Delsey believes in the joy of discovery and the freedom of movement. Our thoughtfully designed luggage, featuring smooth-rolling wheels and smart organizational compartments, ensures a seamless travel experience. Embrace your next adventure with the elegance and reliability of Delsey. Call to Action: Find Your Freedom
• •Headline: Travel Responsibly, Arrive in Style. Body: Journey with a clear conscience. Delsey is dedicated to a greener planet, incorporating sustainable materials and eco-friendly practices without compromising on the chic Parisian design and robust quality you expect. Elevate your travels while making a positive impact. Call to Action: Learn About #TheGreenMove