Brand Tone

Professional, trustworthy, educational, confident, direct, and approachable (on social media) while maintaining an expert positioning.

Brand Values

• •Sustainability and Environmental Responsibility
• •Efficacy and Performance
• •Scientific Integrity and Transparency
• •British Heritage
• •Safety

Best Practices

• •Lead with Efficacy, Follow with Eco: Always start by highlighting that the product is powerful and effective. Then, reinforce this with its impeccable eco-friendly credentials. This addresses the primary customer concern about whether "green" products work.
• •Leverage "Proof Points": Consistently mention key accreditations like "B Corp Certified," "EU Ecolabel," and "Royal Warrant Holder." These are powerful, quick indicators of trust and quality.
• •Use the "Professional to Home" Narrative: Remind the domestic audience that the products are trusted and used by cleaning professionals in demanding environments like hospitals, palaces, and restaurants. This builds immense credibility.
• •Be Specific with Sustainability: Instead of just saying "eco-friendly," use specific details. For example, "made from 100% recycled British milk bottles" is more impactful than "uses recycled packaging." "Plant-based and biodegradable" is better than "natural."
• •Maintain a Confident and Educational Tone: Write with the authority of an industry leader. Educate the audience on why certain ingredients are avoided (e.g., phosphates) and why certain choices are made (e.g., manufacturing in the UK). This builds trust and positions the brand as an expert.

Social Perception

Highly reputable, leading, pioneering in sustainable cleaning, trustworthy, high-quality, and effective, often exceeding traditional cleaners.

Copy Examples

• •Headline: The one-bottle solution for a sparkling, safer home. Body: Tough on grease, gentle on the planet. Our plant-based Multi-Purpose Cleaner is trusted by professionals to tackle dirt on any surface. Made in the UK from biodegradable ingredients and bottled in 100% recycled plastic. Clean with confidence. #DelphisEco #SustainableCleaning #MadeInUK
• •Headline: Elevate your establishment's cleaning standards and sustainability goals. Body: In the hospitality sector, cleanliness is paramount. But so is your environmental responsibility. Delphis Eco offers a range of professional-grade, EU Ecolabel accredited cleaning solutions that deliver uncompromising performance. Partner with a B Corp certified brand and show your guests you care about their health and the planet. #SustainableHospitality #EcoFriendlyBusiness #B2B #ProfessionalCleaning
• •Headline: Loved by Professionals. Approved by the Planet. Body: Discover the UK's most accredited eco-friendly cleaning products. Powerful, plant-based formulas for a brilliant clean without the harsh chemicals. Make the switch to Delphis Eco today.
• •Headline: This bottle has a past, so our planet can have a future. Body: Every Delphis Eco bottle is made from 100% post-consumer recycled British milk bottles. By choosing us, you're not just getting a powerful, plant-based clean; you're actively helping to reduce plastic waste and lower carbon emissions. It's a circular economy in action. #RecycledPlastic #NetZero
• •Headline: A powerful clean that doesn't cost the earth. Body: Our fast-acting Toilet & Limescale Cleaner uses plant-based ingredients to safely remove stains and limescale where germs breed. With a formula that's readily biodegradable and safe for septic tanks, you can keep your bathroom sparkling without flushing harmful toxins into our waterways.