Brand Tone

Passionate, artistically driven, adventurous, nurturing, collaborative, professional, acclaimed, approachable, and engaging.

Brand Values

• •Artistic Excellence & Quality
• •Innovation & Exploration
• •Support for Artists
• •Integrity & Authenticity
• •Scottish Heritage & Global Reach
• •Resilience & Adaptability

Best Practices

• •Emphasize the Unique and Adventurous: Always highlight what makes a recording or artist distinct. Use words like "innovative," "groundbreaking," "pioneering," "fearless," "discover," "explore."
• •Showcase Quality and Passion: Convey the dedication to exceptional sound and performance. Use terms like "meticulously crafted," "breathtaking," "powerful," "passion," "artistry."
• •Foster a Sense of Community and Collaboration: Speak of artists as part of the "Delphian family" and highlight partnerships. Use inclusive language.
• •Maintain a Tone of Authority and Respect (without being stuffy): Reference awards, critical acclaim, and the label's established reputation, but keep the language engaging and accessible.
• •Use Evocative Language: Classical music is about emotion and storytelling. Use descriptive adjectives and verbs that paint a picture and stir curiosity, reflecting the diverse and often contemporary nature of Delphian's catalogue.

Social Perception

Respected, prestigious, curator of quality and unique music, artist-centric, forward-thinking, and a reliable source for classical music enthusiasts.

Copy Examples

• •Immerse yourself in a soundworld reimagined. [Artist Name]'s debut on Delphian, '[Album Title],' fearlessly explores [mention unique aspect of music]. Discover the new face of classical. Listen now. #DelphianRecords #NewMusic #ClassicalRevolution
• •Meet [Artist Name], a visionary pushing the boundaries of [instrument/genre]. We're thrilled to partner with artists who dare to explore. Hear their groundbreaking work on '[Album Title]'. #DelphianFamily #InnovativeArtists #ClassicalMusic
• •From the first note to the final master, crafting the 'Delphian sound' is a labor of love. Witness the magic behind our latest recording of [Work/Composer] with [Artist Name]. Excellence in every detail. #DelphianSound #RecordingSession #ClassicalExcellence
• •Tired of the same old programme? Delphian Records champions the bold, the rare, and the breathtakingly new. Explore our catalogue – curated to inspire the adventurous. What will you discover today? #AdventureInSound #BeyondTheClassics #DelphianRecords
• •Thrilled to be nominated for [Award Name]! This recognizes our commitment to exceptional artists like [Nominated Artist/Album] and the vibrant, ever-evolving world of classical music. Thank you for listening with us! #AwardNomination #ClassicalCommunity #DelphianPride