Tono de Marca

Aspirational and Empowering, Sophisticated and Quality-Focused, Urgent and Promotion-Driven

Valores de Marca

• •Elegance and Style
• •Comfort
• •Quality
• •Accessibility

Mejores Prácticas

• •Develop a Brand Style Guide: Create a comprehensive document that outlines the brand's voice, tone, grammar rules, and approved vocabulary. This ensures anyone writing for the brand (copywriters, social media managers) maintains consistency.
• •Know Your Audience Intimately: Understand the target demographic's values, aspirations, and communication style. The tone should resonate with them authentically. An empowering tone for modern women should use strong, positive language and avoid patronizing phrases.
• •Be Consistent Across All Channels: The tone used on the website's "About Us" page should match the tone in email newsletters, social media captions, and customer service responses. Inconsistency erodes trust.
• •Prioritize Clarity and Authenticity: Avoid jargon and overly complex language. The brand’s claims (e.g., "premium materials") should be specific and verifiable. Authenticity builds a loyal customer base; false claims destroy it.
• •Audit and Refine Regularly: Periodically review all public-facing content to ensure it aligns with the established brand tone. Language and trends evolve, and the brand’s voice may need subtle adjustments to remain relevant and effective.

Percepción Social

The brand is widely identified as a fraudulent and untrustworthy scam. It is perceived as deceptive, using stolen product images, fake contact information, and making misleading claims. There is a notable absence of genuine positive customer reviews, and customers report non-delivery of products, low-quality items, and non-existent customer service.

Ejemplos de Copy

• •Instagram Post - Headline: Your City, Your Runway. Body: Confidence isn’t just a feeling, it’s a statement. Our Cannes® Collection is crafted for the woman who owns every room she walks into. Step into your power. #LeraElegance #ModernWoman #CityStyle
• •Facebook Ad - Headline: From Boardroom to Brunch. Effortless Style Awaits. Body: Why choose between comfort and style? Lera shoes are designed for all-day elegance, using premium materials that support your every move. Discover the collection that keeps up with you. Shop now for 20% off your first order.
• •Product Page Description - Title: The Munich® Slip-On: Effortless by Design. Description: Redefine your daily comfort. Designed by orthopedists and crafted for the modern pace of life, the Munich® slip-on combines lightweight construction with timeless style. Perfect for the woman on the go who refuses to compromise on elegance. Your go-to shoe for every occasion.
• •Email Marketing - Subject: An Exclusive Offer on Everyday Elegance Is Inside. Body Preview: Don't wait. Discover the shoes that are redefining comfort and confidence for women everywhere.
• •Website Banner - Text: Step Into Confidence. Premium Footwear Designed for the Modern Woman. Free Shipping On All Orders.