Brand Tone

Authoritative & Scientific, Innovative & Forward-Thinking, Professional & Polished, Aspirational & Health-Focused, Educational & Informative

Brand Values

• •Health & Well-being
• •Science & Research
• •Innovation
• •Sustainability
• •Quality & Excellence
• •Empowerment

Best Practices

• •Prioritize Scientific Validation: Always lead with or support claims with research, data, and references to scientific backing. Avoid making unsubstantiated wellness claims.
• •Use Clear, Confident Language: Convey expertise and leadership with direct, unambiguous language. Avoid overly casual or colloquial terms when discussing core offerings.
• •Maintain a Solutions-Oriented Focus: Highlight how Delos's innovations and expertise solve tangible problems related to health and well-being in indoor environments.
• •Emphasize a Holistic Approach: Consistently communicate the multifaceted nature of wellness in the built environment, covering air, water, light, comfort, and mind.
• •Educate and Inform: Frame content not just as a promotion of services, but as valuable information that empowers the audience to understand and prioritize healthy indoor spaces.

Social Perception

Leader & Pioneer, Credible & Science-Backed, Impactful, High-End/Premium (Potentially), Relevant & Timely

Copy Examples

• •Headline: The Science of Well-Being, Built In. Body: At Delos, we're not just constructing buildings; we're crafting environments scientifically designed to enhance your health, productivity, and peace of mind. Discover the future of living and working.
• •Headline: Breathe Deeper. Live Fuller. Work Smarter. Body: Delos integrates cutting-edge air purification and environmental technologies, grounded in research, to transform your indoor spaces into havens of health. Experience the Delos difference.
• •Headline: Beyond Green. Beyond Smart. The Wellness Revolution is Here. Body: We pioneered wellness real estate because we believe your environment should actively support your well-being. Join leading organizations worldwide who are prioritizing health with Delos solutions.
• •Headline: Invest in Your People. Invest in Your Space. The ROI is Well-Being. Body: Delos provides evidence-based solutions to optimize indoor environments for human health and performance. From advanced air quality monitoring to circadian lighting, empower your occupants to thrive.
• •Headline: Your Home. Your Office. Your Sanctuary for Health. Body: Delos brings years of scientific research and innovation to create indoor spaces that nurture and protect. Elevate your environment, elevate your life.