Brand Tone

Aspirational & Elegant, Playful & Carefree, Approachable & Convenient, Health-Conscious

Brand Values

• •Quality & Craftsmanship
• •Effortless Enjoyment & Convenience
• •Mindful Indulgence
• •Authenticity & Personal Connection
• •Empowerment & Freedom

Best Practices

• •Embrace "Elegant Ease": Consistently balance sophisticated language ("premium," "crafted," "world-class") with words that convey simplicity and convenience ("effortless," "ready-to-enjoy," "simply pour").
• •Channel the "Lola" Persona: Inject a sense of playful, carefree enjoyment into the copy. Use inviting and uplifting language that speaks to relaxation and social connection.
• •Highlight "Thoughtful Indulgence": Always mention the premium, natural ingredients and the "better-for-you" aspects (lower calorie, lower sugar, gluten-free) when appropriate, reinforcing mindful consumption.
• •Maintain Visual & Verbal Synergy: Ensure the copy reflects the elegant and vibrant aesthetic of the bottles and branding. Use descriptive language that evokes the colors and flavors (e.g., "ripe, luscious grapefruit," "notes of red berries and hibiscus").
• •Tell the Story (Subtly): Weave in elements of Jennifer Lopez's inspiration—the Italian coast, her "Lola" nickname, the desire for an easier way to enjoy quality cocktails—to add authenticity and a personal touch without overstating the celebrity connection in every piece of copy.

Social Perception

Celebrity-Driven Excitement, Mixed Taste Reviews, Appreciation for Lower Calories/Sugar, Skepticism/Controversy, Premium Appeal, Convenience Factor

Copy Examples

• •Headline: Delola: Your Italian Coast Escape, Bottled. Body: Uncork the moment. Delola offers world-class, ready-to-enjoy spritzes crafted with premium spirits and natural botanicals. Less time mixing, more time toasting. #DelolaLife
• •Headline: Meet Lola. Your Fun, Carefree Side. Body: Effortless elegance is just a pour away. Delola’s vibrant, lower-calorie cocktails are perfect for any gathering. Simply chill, pour over ice, and let your Lola shine.
• •Headline: Crafted with Passion. Served with Ease. Body: Jennifer Lopez and master mixologist Lynnette Marrero present Delola. Sophisticated, full-flavored spritzes made with natural ingredients, so you can enjoy a premium cocktail experience, guilt-free and effortlessly.
• •Headline: The Art of the Spritz, Reimagined. Body: Discover Delola. From the vibrant Bella Berry to the zesty L'Orange and the refreshing Paloma Rosa, find your perfect, ready-to-serve sip. Lower in calories, full on flavor.
• •Headline: Elevate Your Entertaining, Effortlessly. Body: Delola brings mixology-level cocktails to your home without the fuss. Beautifully bottled, thoughtfully crafted, and ready to create unforgettable moments with friends and family.