Brand Tone

Authentic, Friendly, and Community-Focused

Brand Values

• •Authenticity
• •Quality
• •Community
• •Hospitality

Best Practices

• •Always Lead with Authenticity: Use descriptive words that evoke the senses and highlight the Portuguese origin of the products (e.g., "sun-ripened olives," "crisp, flaky pastry," "robust Delta coffee").
• •Use Warm and Inclusive Language: Employ a friendly, conversational tone. Use words like "your," "we," "our," and "welcome." Address the audience as part of a shared community.
• •Showcase, Don't Just Tell: Instead of saying "we are friendly," share customer testimonials or stories that demonstrate it. Feature photos of smiling staff and customers (with permission) to visually reinforce the welcoming atmosphere.
• •Engage Personally: Respond to comments and reviews on social media in a personal and timely manner. A simple, non-generic "Thanks so much for stopping by, [User Name]! So glad you enjoyed it" goes a long way.
• •Embrace the Culture: Weave in Portuguese words where appropriate (e.g., olá, obrigado), and share cultural tidbits related to the food or holidays. This reinforces the brand's authenticity and provides added value for followers.

Social Perception

Deli Tamariz is overwhelmingly perceived as a "Home Away From Home" for its customers, offering high-quality, authentic Portuguese food, especially its praised Pastéis de Nata and coffee. It is known for its friendly and welcoming atmosphere, largely due to its staff, and is recognized as an essential community hub that brightens the local high street and serves as a vital social gathering place.

Copy Examples

• •Your daily dose of sunshine, served warm. ✨ Our authentic Pastéis de Nata are baked fresh all day to bring a little piece of Portugal right to your corner of London. Who are you sharing one with today?
• •From our shelves to your pantry. Stock up on the authentic Portuguese ingredients you can't find anywhere else. Whether it's for a traditional family recipe or a new culinary adventure, we've got you covered. #DeliTamariz #PortugueseFood #LittlePortugal
• •Welcome to your local getaway. More than a deli, we're a community. Grab a coffee, enjoy a treat, and feel right at home. Thank you for being part of our family.
• •The heart of Portugal is right here in Spitalfields. Swing by Deli Tamariz for London's friendliest coffee and the authentic taste of a real Portuguese pastel de nata. Your new favorite spot is waiting!
• •Deli Tamariz was born from a simple idea: to bring the authentic flavors and warm spirit of Portugal to London. We are more than just a deli & coffee shop; we are a community hub, a place where friends meet, and a small corner where you can always find a taste of home.