Brand Tone

friendly, modern, community-focused, energetic, and approachable

Brand Values

• •Regionality & Locality
• •Quality and Freshness
• •Community & "Veedel" Pride
• •Modernity & All-Day Convenience
• •Atmosphere & Hospitality

Best Practices

• •Always Use "Veedel": Consistently integrate the word "Veedel" when talking about the neighborhood. This reinforces the brand's core value of local pride and resonates strongly with the Cologne audience.
• •Adopt a "We" and "You" Tone: Write as if you are speaking directly to a friend. Use "we" to talk about the Deli team and "you" to address the customer directly. This makes the brand feel personal and approachable.
• •Highlight the "Why" Behind Products: Don't just describe what a dish is; explain its origin. Mention that the vegetables are from a regional farm or the coffee is from a local roaster. This connects the menu to the brand's value of regionality.
• •Keep it Energetic and Positive: Use upbeat language and positive framing. The brand is about a vibrant, modern lifestyle, so the copy should reflect that energy. Emojis, when used appropriately on social media, can enhance this tone.
• •Emphasize the All-Day Concept: Regularly remind customers of the brand's versatility. Create content that showcases different times of the daymorning coffee, lunch bowls, and evening tapasto reinforce the idea that Deli Sülz is the spot for any occasion.

Social Perception

Deli Sülz is perceived as a trendy, modern, and popular spot in Cologne-Sülz, praised for its high-quality food, diverse menu (including vegan/vegetarian options), pleasant atmosphere, and all-day convenience. It is seen as a valuable culinary addition to the neighborhood, known for its regional focus and vibrant energy.

Copy Examples

• •Sülz is soaking up the sun, and so are we!  Your favorite corner for a morning coffee, a midday boost, or an evening toast. Our terrace is waiting. Who are you bringing? #DeliSülz #VeedelLiebe #KölnGenießt
• •Welcome to Deli Sülz. Your all-day hub in the heart of the Veedel. From fresh, locally-sourced bowls to handcrafted tapas and evening wine, we bring a taste of New York's deli culture to Colognewith a whole lot of local love.
• •Meet your new lunch obsession: the Crispy Chicken Bowl. We pair perfectly crunchy, tender chicken with a rainbow of fresh, regional veggies and our signature homemade peanut sauce. Its flavor, freshness, and feel-good food, all in one bowl.
• •Veedel Power! Our daily bread comes straight from baker Klaus, just three streets away. Supporting local isn't just a tagline for usit's the foundation of every dish we serve. #SupportYourLocals #KölnFood
• •Weekend plans? We've got tapas, wine, and good times waiting at Deli Sülz!