Brand Tone

friendly, welcoming, and enthusiastic, with a strong emphasis on quality and generosity.

Brand Values

• •Quality
• •Freshness
• •Customer Satisfaction & Service
• •Generosity & Abundance
• •Tradition & Authenticity
• •Community Focus

Best Practices

• •Emphasize Freshness and Quality: Always highlight the use of fresh, high-quality, and locally sourced (where applicable) ingredients in all descriptions and communications. Use vivid, appetizing language.
• •Maintain a Friendly and Welcoming Voice: Write as if you're speaking to a friend or a valued member of the community. Use warm, inviting language and express genuine enthusiasm for your products and customers. Avoid overly formal or impersonal language.
• •Showcase Generosity and Value: While highlighting premium quality, also convey the abundance and satisfaction customers can expect. Phrases like "packed with," "generously filled," or "a delightful experience" can reinforce this.
• •Be Customer-Centric: Frame your copy around the customer's experience and enjoyment. Ask questions, invite them in, and focus on how your offerings can make their day better or their events special. Respond to comments and reviews with the same friendly and helpful tone.
• •Be Authentic and Passionate: Let your love for good food and great service shine through. Share stories about your ingredients, your team, or your community involvement when appropriate. Authenticity builds trust and connection.

Social Perception

DELISSIMO is generally perceived very positively by customers and the local community. It's seen as a go-to spot for high-quality deli items, especially continental rolls, coffee, and cakes. Customers appreciate the freshness of the ingredients, the taste of the food, and the generous portions. The staff are consistently described as friendly, helpful, and providing excellent service. It's considered a "gem" and a "beloved destination."

Copy Examples

• •Fuel your day the DELISSIMO way! 🥖 Our famous Continental Rolls are packed with the freshest, locally sourced ingredients and made with love. Come taste why Perth calls them legendary! #Delissimo #PerthFood #ContinentalRoll #FreshFoodFast #SupportLocal
• •From Our Deli to Your Table. ✨ Discover a world of flavour at DELISSIMO – Perth's home for artisanal cheeses, gourmet meats, and heavenly desserts. Quality you can taste, service that makes you smile. Visit us in Bentley Plaza!
• •Life just got a little sweeter! 🍰 Say hello to our new [Cake Name] – layers of [delicious description]. Handcrafted with the finest ingredients, because you deserve the best. Pre-order yours today for a truly delightful treat!
• •Your Perfect Brew Awaits! ☕ We proudly serve locally roasted coffee, crafted with passion by our friendly baristas. Get your daily dose of delicious at DELISSIMO.
• •Planning an event? Let DELISSIMO impress your guests! 🧀🍇 Our stunning grazing tables and gourmet hampers are bursting with artisanal goodness. Fresh, delicious, and beautifully presented. Get a quote today and make your celebration unforgettable! #DelissimoCatering #PerthEvents #GourmetFood