Brand Tone

Comfortable, Value-Oriented, and Reassuring

Brand Values

• •Comfort
• •Quality & Style
• •Affordability/Accessibility
• •Customer Satisfaction
• •Inclusivity

Best Practices

• •Maintain a consistent tone of voice across all platforms, reflecting comfort, quality, and value.
• •Highlight the comfort and quality of materials, such as 'butter-like soft bras' and recycled polyamide.
• •Emphasize affordability and promotions, such as discounts and special offers.
• •Clearly communicate customer service and return policies to build trust.
• •Address any concerns about sizing or origin transparently and reassure customers with positive reviews and guarantees.

Social Perception

Essenther is perceived as an emerging online retailer that offers comfortable, good quality items at reasonable prices. While some customers may have initial concerns due to its international base, positive reviews and value-oriented promotions generally lead to high satisfaction. Clarity regarding its connection to Delimira helps reinforce its credibility.

Copy Examples

• •Discover our stylish, comfortable, and affordable women's essentials.
• •Experience the comfort of our butter-like soft bras, designed to feel like a second skin.
• •Redefine your essential styles with us and enjoy secure transactions and excellent customer service.
• •Buy 2 and Get 15% OFF! Shop now and experience the perfect fit.
• •Essenther: Where comfort meets quality, designed to make you feel confident every day.