Brand Tone

Thoughtful, personal, celebratory, warm, and inviting.

Brand Values

• •Personalization
• •Thoughtfulness
• •Quality
• •Celebration of Relationships
• •Local Identity

Best Practices

• •Focus on the 'Why': Every piece of copy should emphasize the emotional reason behind the gift. Instead of just listing products, describe the feeling the gift will evoke (e.g., 'to show appreciation,' 'to celebrate a milestone,' 'to offer comfort').
• •Use Warm and Personal Language: Employ words like 'celebrate,' 'cherish,' 'thoughtful,' and 'special.' Address the customer directly with 'you' and 'your' to create a conversational and personal feel.
• •Highlight Customization: Consistently mention the option to personalize gifts. This is a key differentiator and reinforces the brand's commitment to creating unique and meaningful presents.
• •Tell a Story: When showcasing a new product or collection, frame it within a story. For example, a 'movie night' box could be introduced with a caption about the joy of a cozy night in.
• •Maintain a Consistent Visual and Textual Aesthetic: The tone of the copy should match the clean, elegant visuals on the website. Ensure that all marketing materials, from product descriptions to potential social media posts, reflect this cohesive brand identity.

Social Perception

A niche, locally-focused business that offers a convenient and high-quality solution for personalized gift-giving in Quito. Perceived as trustworthy and detail-oriented, appealing to individuals seeking unique and curated gifts, and recognized for making 'beautiful gifts'.

Copy Examples

• •Celebrate the man who deserves it all. Our 'In the Night Box' is more than a gift; it's an experience. Featuring a bottle of fine wine, personalized glasses, and gourmet snacks, it's the perfect way to say 'I appreciate you.' Because some moments are worth savoring.
• •A simple 'thank you' can mean the world. Make it unforgettable with our curated thank-you gifts. From artisanal chocolates to personalized keepsakes, each box is a heartfelt expression of gratitude. Show them how much their gesture meant to you.
• •Send a box of comfort and care when they need it most. Our 'Get Well Soon' collection is filled with soothing teas, cozy essentials, and thoughtful treats to brighten their day and lift their spirits. A warm hug in a box, delivered to their door.
• •Have a special occasion in mind? Let's create something truly unique together. Tell us your story and who you're celebrating, and we'll craft a one-of-a-kind gift that speaks from the heart. Your vision, our delicate touch.
• •Elegance, charm, and a touch of indulgence. Our gift boxes for her are designed to delight and surprise. From relaxing spa sets to gourmet treats, find the perfect way to pamper the special woman in your life. #Delicatezza #RegalosQuito #HechoConAmor