Brand Tone

Artisanal, Passionate, Natural, Sensory, Personal, Educational & Informative

Brand Values

• •Craftsmanship & Quality
• •Natural & Safe Ingredients
• •Sensory Experience & Well-being
• •Creativity & Artistry
• •Community & Sharing
• •Authenticity & Transparency

Best Practices

• •Create a Brand Voice Guide: Document the key elements of your brand tone (e.g., artisanal, passionate, natural, sensory, personal), including "do's and don'ts" for language, specific vocabulary to use or avoid, and examples.
• •Focus on "Why": Always circle back to the brand's core values. If it's about natural ingredients, highlight them. If it's about the handmade process, tell that story. Let the values guide the narrative.
• •Use Sensory Language: Since the products are highly sensory (scent, touch), consistently use evocative words that appeal to these senses. Describe how a soap feels, how a candle smells, and the atmosphere it creates.
• •Maintain a Personal Connection: Continue to infuse the copy with the personality of Tali, the artisan. Use "I" when appropriate (if Tali is writing or it’s a direct quote), or refer to the handcrafted nature by "Tali" to reinforce authenticity.
• •Be Consistent Across All Channels: Ensure the tone used on the website, in email newsletters, on social media posts (Facebook, Instagram, TikTok), and even in customer service interactions, is aligned. While the style might adapt slightly for each platform's audience, the core tone should remain unwavering.

Social Perception

Customers likely perceive Tali Delicatesoaps and Candles as a provider of high-quality, luxurious, yet accessible handmade products. The brand is likely seen as authentic and trustworthy, given the personal involvement of the creator and the emphasis on natural ingredients. There's an appreciation for the aesthetic appeal of the products and the brand's overall visual presentation. Those who attend workshops likely view the brand as knowledgeable and skilled in its craft, and appreciate the opportunity to learn. The focus on natural elements may attract environmentally conscious consumers or those seeking gentle alternatives to mass-produced items.

Copy Examples

• •Indulge your skin with our Lavender Dream bar, handcrafted with nourishing shea butter and pure lavender essential oil. Each swirl is a testament to nature's gentle touch. Unwrap a moment of pure serenity.
• •Golden hour, captured. ✨ Our 'Sunrise Citrus' candle blends zesty grapefruit and warm bergamot to fill your space with light and joy. Hand-poured with love and natural soy wax for a clean, lingering scent. What memories does this scent evoke for you?
• •Unleash your inner artisan! Join Tali for an inspiring afternoon of soap making. Discover the magic of natural ingredients and craft your own unique scented treasures. No experience needed, just a sprinkle of curiosity!
• •At Tali Delicatesoaps, every bar and candle begins with a passion for nature's finest offerings. I lovingly handcraft each piece, blending traditional techniques with pure botanicals to bring a touch of everyday luxury and well-being into your home.
• •From selecting the perfect blend of essential oils to the final delicate pour, there's so much love that goes into every creation. What's your favorite part about using handmade soaps and candles? Share your thoughts below! 👇 #HandmadeWithLove #NaturalLiving