Brand Tone

Personal, nurturing, holistic, welcoming, authentic, and approachable.

Brand Values

• •Natural and Pure Ingredients
• •Holistic Wellbeing
• •Handmade Quality
• •Authenticity and Transparency
• •Community

Best Practices

• •Always write from Kim's perspective: Use "I," "my," and "we" to maintain the personal, founder-led voice. Share anecdotes and personal connections to the products, just as in the "About Me" section.
• •Emphasize the "Why": Every piece of copy should connect back to the core values. Don't just sell a lotion; sell the "why" behind it the need for pure ingredients, the desire for a moment of calm, the joy of a handmade product.
• •Use nurturing and gentle language: Incorporate words like "nourish," "rejuvenate," "sanctuary," "gentle," "wellbeing," and "handcrafted." The tone should feel like a supportive conversation with a knowledgeable friend.
• •Be transparent about ingredients and process: Continue the practice of highlighting the simple, natural ingredients and the "small-batch" or "kitchen-made" process. This builds trust and reinforces the brand's core promise.
• •Foster community in your copy: Use inclusive language like "friend," "our community," and "join us." Frame calls-to-action not just as purchases, but as invitations to join a wellness journey (e.g., "Begin your path to calm," "Join our Patreon community").

Social Perception

Highly positive, seen as a reliable source for high-quality, giftable items. Perceived as caring and customer-focused due to thoughtful packaging and extra gifts. Viewed as an extension of its founder: authentic, knowledgeable, and dedicated to natural wellness.

Copy Examples

• •Find your center, even on the most chaotic days. Our new Rhiannon Aromatherapy Roller is a handcrafted blend of pure essential oils designed to inspire wisdom and transformation. Small-batch made in our kitchen, for your pocket. Your moment of calm awaits.
• •Your sanctuary for natural wellbeing. Explore our handmade body care, aromatherapy, and wellness courses, all created with pure ingredients and a loving intention. Reconnect with yourself, naturally.
• •Nourish your skin the way nature intended. Our Tangerine Body Lotion is a cheerful, uplifting treat, crafted with simple, identifiable ingredients to leave your skin soft and happy. Because what you put on your body matters.
• •A Gift For You: Calm, Crystals, and New Classes Inside
• •Adorn yourself with intention. This Amazonite Crystal Bracelet is more than just jewelry; it's a daily reminder of courage and harmony. Handmade to support your divine feminine energy and encourage clear communication.