Brand Tone

Authentic & Traditional, Premium & Gourmet, Educational & Passionate, Approachable & Engaging, Sophisticated & Elegant

Brand Values

• •Authenticity
• •Quality
• •Tradition
• •Innovation
• •Customer Experience
• •Sustainability
• •Cultural Connection

Best Practices

• •Embrace Storytelling: Share the narratives behind the products, their origins, the artisans, and the cultural significance. This reinforces authenticity and passion.
• •Use Sensory Language: Describe the tastes, textures, and aromas of the products vividly to evoke a gourmet experience and engage the reader’s imagination.
• •Maintain an Educational Undertone: Subtly weave in information about Spanish culinary traditions, product specifics (like acorn-fed Ibérico), or serving suggestions to position the brand as an authority and add value beyond the sale.
• •Incorporate (Judiciously) Spanish Terms: Using relevant Spanish words (e.g., "Dehesa," "Bellota," "Tapas," "Bodega") where appropriate can enhance authenticity, but ensure they are understandable or briefly explained for a non-Spanish speaking audience.
• •Focus on the Experience, Not Just the Product: Highlight how Deliberico’s offerings can elevate meals, create special moments, and connect customers to the culture and lifestyle of Spain. Emphasize the "journey" and "celebration" aspects.

Social Perception

Positive for Quality Seekers, Trusted Source for Spanish Goods, Associated with Premium Experience, Educational Resource

Copy Examples

• •Headline: Taste the Soul of Spain. Discover Deliberico. Body: More than just food, it's a journey. Indulge in authentic Ibérico ham, artisan cheeses, and the vibrant flavors of Spain, delivered to your door. Experience tradition, one exquisite bite at a time. Call to Action: Explore Our Collection
• •Headline: From Spain's Dehesas to Your Table: The Deliberico Promise. Body: We travel to the heart of Spain, handpicking only the finest gourmet treasures. Our commitment? Uncompromising quality, authentic heritage, and a culinary experience that transports you. Call to Action: Learn Our Story
• •Headline: Unlock the Secrets of Spanish Cuisine. Body: Ever wondered how to carve the perfect Jamón Ibérico? Or the secret to a truly memorable tapas night? Deliberico is your guide to the art of Spanish gastronomy, offering premium ingredients and the knowledge to make them shine. Call to Action: Discover Recipes & Tips
• •Headline: Elevate Your Occasions with an Authentic Spanish Flair. Body: Celebrate with the unparalleled taste of Spain. Our curated selections of Ibérico ham, gourmet cheeses, and traditional delicacies are perfect for gifting or creating unforgettable moments around the table. Call to Action: Shop Gourmet Gifts
• •Headline: The Essence of Spain, Sustainably Sourced. Body: At Deliberico, we believe in flavor with integrity. We prioritize high-quality, sustainably sourced products, bringing you an environmentally responsible and delicious experience that respects nature and tradition. Call to Action: Discover Our Sustainable Choices