Brand Tone

Professional & Scientific, Innovative, Reliable & Trustworthy, Customer-Focused (within a professional context), Authoritative

Brand Values

• •Scientific Validation & Accuracy
• •Innovation
• •Quality
• •Improving Quality of Life/Well-being
• •Customer Support & Collaboration
• •Reliability & Efficacy

Best Practices

• •Use precise, technical language focusing on scientific validation and accuracy.
• •Incorporate terms like 'scientifically validated,' 'clinically proven,' and 'research-backed.'
• •Showcase innovation using terms like 'innovative,' 'next-generation,' 'advanced technology,' and 'pioneering.'
• •Focus on benefits for the professional user, connecting features to how they improve accuracy, streamline research, or enable objective claims substantiation.
• •Maintain a professional and authoritative tone, reflecting expertise and leadership in the field.

Social Perception

Delfin Technologies is perceived as a world leader in portable skin research instruments, known for innovation, scientific validation, accuracy, reliability, and user-friendly design. They are seen as a trustworthy partner for researchers, medical professionals, and cosmetics companies, providing world-class customer support and fostering collaborations within the industry.

Copy Examples

• •Delfin Technologies: World leader in innovative skin research instruments.
• •The LymphScanner, now FDA cleared, offers cutting-edge technology for lymphedema detection.
• •Our instruments are used in over 40 countries, backed by scientific validation and ISO 13485:2016 certification.
• •Every Delfin device is a testament to our dedication to quality and user-focused design.
• •The [Product Name, e.g., SkinColorCatch] delivers precise, objective skin color, melanin, and erythema measurements. Backed by robust research and designed for ease of use, it’s the trusted choice for dermatological studies and cosmetic claims substantiation.