Brand Tone

Elegant & Sophisticated, Modern & Design-Oriented, Informative & Helpful, Quality-Conscious

Brand Values

• •Aesthetic Excellence & Design
• •Quality Craftsmanship
• •Customer Enablement/Empowerment
• •Modernity

Best Practices

• •Develop a Brand Style Guide: Create a comprehensive document that outlines the brand's voice, tone, approved terminology, grammar rules, and examples of on-brand copy. This ensures everyone writing for the brand is aligned.
• •Use Elegant and Evocative Language: Choose words that reflect sophistication and the sensory experience of using high-quality tableware. Focus on terms like "curated," "refined," "artisanal" (if applicable), "modern aesthetic," and "elevated dining."
• •Maintain Visual & Textual Harmony: Ensure the copywriting style complements the visual presentation on the website and social media. The clean, modern aesthetic of the products should be mirrored in concise, stylish, and uncluttered text.
• •Focus on the "Why": Beyond describing the products, articulate the lifestyle and experience Deleurde offers – the joy of a beautifully set table, the confidence in hosting, the appreciation for design. Connect with the customer's aspirations.
• •Review and Refine Regularly: Periodically audit website copy, social media posts, and marketing materials to ensure they consistently adhere to the defined brand tone. Get feedback and make adjustments as the brand evolves.

Social Perception

Niche Recognition, Emerging Brand, Associated with Design. The primary perception is shaped by their curated online presence (website, Instagram) which projects an image of a purveyor of stylish, high-quality tableware.

Copy Examples

• •Headline: Elevate Your Table. Discover Deleurde. Body: Experience the art of dining with Deleurde's curated collection of modern ceramic tableware. Each piece is designed to transform meals into moments. Explore our latest arrivals.
• •Instagram Caption (with image of a stylish plate): Design that delights. Our [Product Name] plate brings a touch of modern elegance to any occasion. Crafted for those who appreciate the finer details. #Deleurde #ModernTableware #CeramicArt #DiningInStyle #InteriorDesign
• •Email Subject: Introducing the 'Contempo' Collection: Where Modernity Meets the Table. Body: Dear [Customer Name], Discover the essence of contemporary dining with our new 'Contempo' collection. Sleek lines, refined aesthetics, and the quality you expect from Deleurde. Shop now and redefine your table.
• •Facebook Ad Copy: Headline: For the Discerning Host & The Professional Chef. Body: Deleurde offers exquisite ceramic tableware for individuals, restaurants, and hotels. Impress your guests with modern designs that speak volumes. Browse our collections today.
• •Website Banner: Deleurde: Curated Ceramics for the Modern Lifestyle. Quality, Design, Elegance.