Brand Tone

Passionate and Knowledgeable, Authentic and Quality-Focused, Customer-Centric and Approachable, Enthusiastic and Celebratory

Brand Values

• •Quality & Curation: Providing high-quality, carefully selected Spanish wines, emphasizing 'Spanish Fine Wines,' 'Curated Collections,' and '90+ Scores'.
• •Authenticity & Tradition: A clear respect for Spanish winemaking traditions and a desire to offer an authentic experience.
• •Customer Satisfaction & Service: Prioritizing excellent customer service, as reflected in positive testimonials about responsiveness and helpfulness.
• •Value & Accessibility: While offering fine wines, they also focus on 'exceptional value' and making these wines discoverable.
• •Education & Passion: Aiming to share its passion and knowledge for Spanish wines, helping customers learn and appreciate the nuances of different regions and grapes.

Best Practices

• •Speak with Passion and Authority: Infuse copy with genuine enthusiasm for Spanish wines. Use descriptive language that showcases knowledge of regions, grapes, and tasting notes without being overly technical or intimidating.
• •Emphasize Quality and Authenticity: Consistently highlight the curated nature of the selection and the genuine Spanish origin and craftsmanship behind the wines. Avoid generic wine-speak; instead, tell the story of the wine or region.
• •Maintain a Customer-Centric Approach: Write as if you are having a helpful conversation with a fellow wine lover. Anticipate their questions and offer guidance. Use welcoming and encouraging language.
• •Focus on the Experience, Not Just the Product: Sell the pleasure of discovery, the joy of sharing a great bottle, and the connection to Spanish culture and tradition.
• •Be Consistent Across All Platforms: Ensure the tone used on the website (product descriptions, blog posts) aligns with the tone on social media and in email communications. Create a style guide if necessary to maintain this consistency.

Social Perception

Del Duero Wines is generally perceived positively by customers as a trusted source for high-quality Spanish wines, particularly those from esteemed regions. Customers appreciate the knowledgeable service, curated selection, and good communication. The brand is seen as specialists in Spanish wines.

Copy Examples

• •Headline: Discover Spain's Best Kept Secrets: Award-Winning Wines, Delivered. Body: Tired of supermarket shelves? At Del Duero Wines, we journey through Spain's historic vineyards to bring you exceptional, handcrafted wines you won't find anywhere else. Taste the passion. Experience the tradition.
• •Social Media Post (Instagram - with a picture of a Ribera del Duero wine): Uncork the soul of Spain. 🍷 This [Wine Name] from Ribera del Duero is a journey in every sip – bold, elegant, and unforgettable. Our curated collection brings the heart of Spanish winemaking to your table. Link in bio to explore. #DelDueroWines #SpanishWine #RiberaDelDuero #FineWine #WineLovers
• •Email Subject: Your Exclusive Invitation to Taste Authentic Spain 🇪🇸 Body: Dear [Customer Name], Imagine the sun-drenched vineyards of Rioja, the intense fruit of Priorat, the elegance of Ribera del Duero... At Del Duero Wines, we don't just sell wine; we share a passion for Spain's rich winemaking heritage. Explore our latest arrivals and let us guide you to your next favorite bottle.
• •Product Description Snippet (for a specific wine): More than just a Tempranillo, this [Wine Name] is an authentic expression of [Region]'s unique terroir. From decades-old vines and meticulous aging in French oak, expect [mention 2-3 key tasting notes like 'intense dark fruit,' 'subtle spice,' 'velvety finish']. Perfect for [food pairing suggestion]. Experience the true character of Spanish fine wine.
• •Wine Club Ad: Headline: Stop Searching, Start Sipping: The Del Duero Wine Club. Body: Get the best of Spain delivered monthly. No fancy frills, just exceptional wines handpicked by our experts. Join the club for good wine, not for fancy packaging, and discover hidden gems that truly represent Spanish excellence.