Brand Tone

Artistic, Passionate, and Personal

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Individuality
• •Passion & Artistry
• •Customer Satisfaction
• •Simplicity & Elegance

Best Practices

• •Develop a Simple Brand Voice Guide: Even a one-page document outlining key personality traits (e.g., artistic, passionate, personal, unique, modern), preferred vocabulary (e.g., "handcrafted," "unique," "artistry," "statement piece"), and things to avoid (e.g., overly formal language, generic descriptions).
• •Always Emphasize the "Handmade" Aspect: Consistently highlight that each piece is crafted by hand, which underscores uniqueness, care, and artistry. This is a core differentiator.
• •Use Storytelling: Share the inspiration behind collections or individual pieces. Talk about the creative process. This makes the brand more relatable and personal.
• •Maintain Visual Consistency: Ensure that the tone of the copy is reflected in the photography and overall visual branding. Bright, artistic, and slightly whimsical visuals will complement a passionate and personal tone.
• •Engage Authentically: When responding to comments or messages on social media, maintain the established brand tone – be friendly, appreciative, and personal. Let the passion for the craft shine through.

Social Perception

Positive (among niche audience), Limited Mainstream Awareness, Trust in Handmade Quality

Copy Examples

• •Instagram Post (New Collection): "Unveiling our latest collection, where earthy textures meet vibrant hues. Each Delcy earring is a miniature canvas, handcrafted with passion and a touch of whimsy. Wear a story. #byDelcy #HandmadeJewelry #PolymerClayArt #UniqueEarrings #WearableArt"
• •Product Description (Website): "Swirls of [Color 1] and [Color 2] dance together in these lightweight polymer clay earrings, meticulously shaped and baked by hand. No two pairs are exactly alike, making yours a truly personal piece of art. Let these be the statement that whispers your unique style. Dimensions: [Length] x [Width]."
• •Facebook Ad (Brand Awareness): "Tired of the ordinary? Discover Delcy – where passion is molded into every pair of polymer clay earrings. Handmade with love, designed to make you shine. Explore our unique collections at bydelcy.com. #ArtisanJewelry #ByDelcyStyle #HandcraftedWithLove #StatementEarrings"
• •Email Newsletter (Behind the Scenes): "From my studio to your jewelry box... ✨ This week, I've been lost in a world of [mention current inspiration, e.g., 'autumnal colors,' 'geometric patterns']. It's a slow, joyful process, and I pour a little piece of my heart into every Delcy creation. See what's new and find a piece that speaks to you. [Link to shop]"
• •Instagram Story (Quick Tip/Styling): "(Video snippet of earrings being worn or a flat lay) Brighten up your everyday look! Our [Earring Name] earrings are surprisingly lightweight and add the perfect pop of handmade charm. How would you style them? #byDelcy #DailyStyle #HandmadePop #ClayEarrings"