Brand Tone

Classic, Elegant, Heritage-focused, and Accessible Quality

Brand Values

• •Swiss Made Quality
• •Affordable Luxury
• •Heritage and Tradition
• •Craftsmanship and Attention to Detail
• •Timeless Style

Best Practices

• •Emphasize Heritage: Consistently weave in references to Delbana's founding year (1931) and its long tradition of Swiss watchmaking.
• •Highlight "Swiss Made": Make "Swiss Made" a prominent feature in product descriptions and brand messaging, linking it to quality and precision.
• •Use Elegant and Refined Language: Opt for sophisticated yet clear vocabulary. Avoid overly casual slang or overly technical jargon that might alienate the target audience seeking accessible luxury.
• •Focus on Timelessness over Trends: Position Delbana watches as enduring classics rather than fleeting fashion items. Use phrases like "timeless design," "classic style," and "heritage-inspired."
• •Balance Quality and Affordability: Clearly communicate the value proposition – that customers are getting a high-quality, Swiss-crafted timepiece at a fair and accessible price point.

Social Perception

Customers generally perceive Delbana as a brand that offers good quality and stylish Swiss-made watches for a reasonable price. They are often seen as practical, reliable, and suitable for both everyday wear and more formal occasions. There's an appreciation for their classic designs and the brand's heritage.

Copy Examples

• •Delbana: Swiss Craftsmanship, Timeless Elegance. Since 1931. Experience the enduring legacy of Delbana. For over 90 years, we've been dedicated to crafting exceptional Swiss-made timepieces that blend classic design with accessible luxury. Discover your perfect watch today.
• •The Art of Swiss Watchmaking, Attainably Yours. Delbana offers the precision and prestige of a Swiss-made watch without the extravagant price tag. Each timepiece is a testament to our heritage of quality and timeless style.
• •More Than a Watch, It's a Piece of History. With roots stretching back to 1931, a Delbana watch carries a story of tradition and unwavering commitment to craftsmanship. Own a classic that transcends fleeting trends.
• •Elegance is Effortless. Quality is Assured. That's Delbana. Discover our collection of meticulously crafted men's and women's watches. Swiss precision and sophisticated design, created for those who appreciate lasting value.
• •Delbana Recordmaster: A Nod to Heritage, Reimagined for Today. Inspired by our iconic 1950s model, the new Recordmaster collection seamlessly blends vintage charm with modern mechanics. Experience the tactile connection of a hand-wound Swiss movement.