Brand Tone

Passionate, Authentic, and Community-Centric, conveying genuine enthusiasm, transparency, and a strong sense of shared values and local pride.

Brand Values

• •Eco-Responsibility
• •Local Roots & Short Supply Chain
• •Tradition & Heritage
• •Quality & Craftsmanship

Best Practices

• •Always connect the product back to its origin by leading with the 'Earth to Glass' story, emphasizing the narrative of controlling the process from their own farm to the final bottle.
• •Write from the perspective of the family and the team, using 'we' and 'our' to reinforce the community-centric, family-run business angle and build a personal connection with the customer.
• •Translate values into tangible benefits for the customer, explaining what eco-responsibility means for them (e.g., 'Enjoy a 100% natural beer, free from additives, knowing it was made with respect for nature.').
• •Utilize the rich stories and legends behind the beer names (Goliath, Quintine, Hercule) to add a unique, memorable layer to the brand that industrial beers cannot replicate, making storytelling a key element.
• •Maintain an authentic, passionate voice, avoiding cold, corporate language and instead using descriptive, sensory language that reflects the craft and quality of the beer and spirits.

Social Perception

Perceived as a high-quality, authentic, and trustworthy brand with high customer satisfaction (4.7/5 stars). Seen as a leader in the 'farm-to-bottle' movement in Belgium, respected for its genuine commitment to sustainability rather than mere marketing.

Copy Examples

• •This isn't just beer. It's our promise. A promise that starts in our own barley fields and ends in your glass. Every sip of Goliath supports our family's tradition and our commitment to the planet. Taste the difference of a beer made with passion, right here in Belgium. #FromTheEarthToTheGlass #SupportLocal #BelgianCraftBeer
• •Inspired by the legend of a local witch, Quintine Blonde is a beer with a magical story. Brewed with barley from our own family farm and flowery hops, this unfiltered ale is 100% natural. It’s more than a drink; it’s a taste of the legends and the land of Ellezelles.
• •🌱 From Our Fields to Your Fridge: A Fresh Batch is Here!
• •Drink Sustainably, Without Compromise. At Brasserie des Légendes, 'eco-friendly' isn't a trend; it's in everything we do. From growing our own ingredients to powering our brewery with solar energy, we craft beers that are good for the palate and the planet. Discover your new favorite beer today.
• •Beer Grown in Belgium. From Our Earth, To Your Glass. Shop authentic craft beers and spirits delivered to your door.