Brand Tone

Informative & Expert-Driven, Caring & Solution-Oriented, Aspiring & Confident

Brand Values

• •Efficacy
• •Quality
• •Specialization (Asian skin)
• •Safety
• •Local Empowerment (Pakistani manufacturing)
• •Heritage/Expertise (London Aesthetics Clinic)

Best Practices

• •Prioritize Transparency and Accuracy: Especially when making scientific or ingredient-based claims (e.g., "supreme ingredients," "scientifically-backed").
• •Emphasize Benefits, Not Just Features: While detailing ingredients is good, always link them back to how they benefit the target audience's specific skin concerns (e.g., "boosts collagen for a decrease of fine lines").
• •Highlight Asian Skin Specialization: Consistently reinforce that the products are specially formulated for Asian skin to cater to its unique needs.
• •Showcase the Journey from London: Leverage the brand's origin story (London Aesthetics Clinic) to build trust and convey expertise.
• •Incorporate Visuals and Testimonials: High-quality product imagery and real customer reviews will enhance credibility.

Social Perception

A scientifically-backed, high-quality skincare brand specializing in products formulated for Asian skin, with a focus on efficacy, safety, and supporting the local Pakistani economy.

Copy Examples

• •Because we believe everyone deserves skin they love.
• •LARC Store brings you scientifically-backed, natural ingredient formulas, proudly manufactured to support our community.
• •LARC’s Day Serum is more than a promise – it’s a dermatologically tested path to vibrant, healthy skin, using ingredients you can trust.
• •Quality ingredients, proven results.
• •Glow Like A Star! (Radiance Serum Tagline)