Brand Tone

Friendly and Welcoming, Community-Oriented, Authentic and Genuine, Passionate, Playful and Relatable

Brand Values

• •Community
• •Quality
• •Customer Connection/Service
• •Heritage/Tradition
• •Local Support

Best Practices

• •Emphasize "Community" Genuinely: Don't just say it; show it. Highlight local partnerships, customer stories (with permission), and staff interactions. Use words like "neighbourhood," "local," "family," and "gathering place."
• •Maintain a Friendly, Approachable Voice: Use warm, inviting language. Address customers directly (e.g., "your morning ritual"). Avoid overly corporate or impersonal jargon. Think of it as talking to a friendly neighbour.
• •Share Your Heritage with Pride: Casually weave in your "since 1993" and "family-owned" status to build trust and authenticity. It’s a key differentiator.
• •Be Passionate About Your Craft (But Not Preachy): Share your love for coffee through descriptions, brewing tips, or highlighting quality ingredients, but keep it accessible and avoid overly technical coffee snobbery.
• •Adapt to the Platform, but Keep Core Values Consistent: While TikTok content can be more playful and humorous, the underlying values of community and friendly service should still shine through. Ensure your core messages about being a welcoming, quality-focused, community hub are present, even if the delivery style varies.

Social Perception

Positive Overall, Community Hub, Reliable and Established, Slightly Premium, Engaging (especially with younger audience)

Copy Examples

• •🍂 Fall in love with our new Maple Spice Latte! Crafted with the same passion we've poured into every cup since '93. Come cozy up with your local Delanys family – your neighbourhood gathering place just got a little warmer. #DelanysCoffee #VancouverCoffee #CommunityLove #FallVibes #SupportLocalYVR
• •More Than Just Coffee. For over 30 years, Delanys has been your Vancouver-born and brewed community hub. We're your friendly faces, your morning ritual, your neighbourhood story. It takes a village to craft coffee this good. [Find Your Nearest Delanys]
• •(Video: Barista dramatically sighs after a complicated order, then smiles and expertly makes the drink. Text overlay: "That one regular who always keeps us on our toes... but we love ya for it! ❤️☕️") Fueling our amazing community, one perfectly imperfect (and sometimes super complex) order at a time! 😉 #DelanysCoffee #BaristaLife #VancouverCafe #CommunityLove #FunnyBarista #WeLoveOurCustomers
• •From our family to yours, a huge thank you for making Delanys your home away from home. We cherish the chats, the smiles, and being part of your daily grind. What's your favourite Delanys memory? Share below! #DelanysFamily #VancouverCommunity #NeighbourhoodLove #CoffeeAndConnection
• •Never miss your Delanys moment. ☀️ Our passion for quality coffee, delivered right to your door. Because your day deserves the best, from a local friend you can trust. [Subscribe & Save]