Brand Tone

Vibrant & Bold, Creative & Expressive, Approachable & Inclusive, Enthusiastic & Playful, Confident

Brand Values

• •Affordability & Quality
• •Self-Expression & Individuality
• •Cruelty-Free & Ethical Practices
• •Innovation & Variety
• •Customer Satisfaction
• •Safety & Health

Best Practices

• •Embrace Vivid Language: Use strong, descriptive adjectives that evoke color, light, and excitement (e.g., "dazzling," "electric," "ethereal," "hyper-pigmented," "spellbinding"). Don't shy away from superlatives when genuinely applicable to the product's visual impact.
• •Prioritize "Playful Professionalism": While the tone is fun and expressive, ensure the copy still conveys product quality and efficacy. Highlight professional-grade aspects like "ultra-pigmented," "blendable," "long-lasting" alongside the more playful, creative language.
• •Incorporate Core Values Naturally: Weave in mentions of "cruelty-free," "vegan," "affordable quality," and "self-expression" as natural parts of the narrative, rather than forced additions. This reinforces what the brand stands for.
• •Use Emojis & Hashtags Strategically: Employ emojis that align with the vibrant, creative, and enthusiastic tone (🎨✨💥🌈💖). Utilize a mix of brand-specific (#DeLanciBeauty), product-descriptive (#MultichromeEyeshadow), and community-building (#ColorYourWorld, #MakeupArtistry) hashtags.
• •Speak Directly to the Creative Consumer: Address the audience as fellow makeup lovers, artists, and experimenters. Use inclusive language that invites them to join the De'lanci community and share their own creations (e.g., "What look will you create?", "Show us your style!").

Social Perception

Generally positive, perceived as excellent value for money, particularly for highly pigmented and extensive eyeshadow palettes. Popular among makeup enthusiasts and those looking to experiment without a hefty investment. Mixed/Neutral due to isolated incidents or related to third-party sellers.

Copy Examples

• •🎨 Unleash your inner artist! 💥 Dive into 35 shades of pure VIBRANCE with our new [Palette Name]! From electric mattes to dazzling shimmers, create looks that scream YOU. Affordable glam, zero compromises. Cruelty-free, always. ✨ Dare to De'lanci? #DeLanciBeauty #ColorExplosion #AffordableArtistry #VeganMakeup #BeBold
• •Tired of boring beige? 🙄 De'lanci Beauty is here to shake up your makeup bag! We believe in pro-quality pigments, endless color possibilities, and prices that let you play without the guilt. Express yourself, fearlessly. Shop our cruelty-free collection today! 👉 [Link to Website] #DeLanci #MakeupRevolution #BoldColors #CrueltyFreeBeauty #SelfExpression
• •Get ready to mesmerize! Our [Product Name] Multichrome Eyeshadow shifts with every flicker of light, revealing a spectrum of otherworldly hues. One swipe for intense, mind-bending color that’s as unique as you are. Vegan, ultra-pigmented, and born to stand out. 👽✨ #DeLanciMagic #Multichrome #ColorShift #StatementEyes
• •Serving you this FIERCE look using our La Catrina palette! 🌈 Which shade is your fave? 👇 All De'lanci, all day. High pigment, low price, 100% CRUELTY-FREE! 🐰💖 #DeLanciLook #MakeupTutorial #ColorfulMakeup #TikTokMadeMeBuyIt #VeganBeauty #ExpressYourself
• •🤫 Your Color Fantasies Just Got MORE Affordable! De'lanci Sale Inside! 💖 Body Teaser: Hey, Color Creator! Ready to expand your De'lanci collection? For a limited time, grab your favorite vibrant palettes and expressive makeup essentials at prices you won't believe...