Brand Tone

Community-Oriented & Supportive, Friendly & Approachable, Enthusiastic & Passionate, Entrepreneurial & Innovative

Brand Values

• •Community Focus
• •Quality & Curation
• •Adaptability & Resilience
• •Customer-Centricity
• •Passion for Sports & Outdoors
• •Creating Experiences

Best Practices

• •Always Emphasize "Local" and "Community": Consistently weave in references to Haliburton, Bracebridge, cottage country, and the local community. Highlight support for local teams and events. This reinforces their core identity.
• •Use Enthusiastic and Passionate Language: Let the genuine love for sports and the outdoors shine through. Use active verbs and positive adjectives that convey energy and excitement.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a neighbor. Use "we" and "you" to create a direct connection. Keep the language clear, jargon-free, and welcoming.
• •Showcase Expertise with Humility: While highlighting quality products and knowledge, avoid overly technical or boastful language. Focus on how the products and expertise benefit the customer and their activities.
• •Be Authentic and Story-Driven: Continue to share the founders' story and the "why" behind Delancey Sports. People connect with genuine narratives and the entrepreneurial spirit. Incorporate customer stories or local athlete spotlights when possible.

Social Perception

Delancey Sports is generally perceived as a welcome and valued addition to the communities they serve, particularly in Haliburton where they filled the gap left by a retiring sports retailer. They are seen as being run by passionate entrepreneurs who are committed to their local area. The community appreciates their support of local sports teams and initiatives. Their expansions and new concepts like the arcade are likely viewed as positive developments, adding to local amenities.

Copy Examples

• •Headline: Gear Up, Haliburton! Your Adventure Starts at Delancey Sports. Body: From the rink to the trails, we're your local source for the best sporting goods and expert advice. Proudly serving our cottage country community! #ShopLocal #DelanceySports #HaliburtonProud
• •Headline: New Season, New Goals? We've Got You Covered! Body: Whether you're hitting the ice, the slopes, or the running path, Delancey Sports has the latest gear to help you perform your best. Come chat with our passionate team! #GetOutside #CottageCountrySports #BracebridgeActive
• •Headline: More Than Just a Store, We're Your Community Sports Hub. Body: Supporting local teams and outfitting our neighbours for their next adventure – that's what Delancey Sports is all about. Thanks for being part of our family! #TeamDelancey #CommunitySpirit
• •Headline: Score Big at Delancey Sports Club Bracebridge! Body: Your ultimate stop for sports lifestyle gear, a super fun arcade, AND a candy bar! Bring the family and make a day of it. What game will you conquer first? #DelanceySportsClub #BracebridgeFun #SportsAndSweets
• •Headline: Born in NYC, Raised in Cottage Country. Body: Delancey Sports brings big passion to our small towns. Discover curated sports gear and a commitment to keeping our community active and equipped. #LocalLove #SportingGoods #OntarioOutdoors