Brand Tone

Passionate, Introspective, and Encouraging

Brand Values

• •Originality
• •Emotional Expression
• •Authenticity
• •Accessibility
• •Creativity

Best Practices

• •Lead with Emotion, Support with Detail: Start descriptions and posts with the feeling or story behind the art. Then, provide the tangible details like dimensions, materials, and colors. This balances the artistic vision with practical information.
• •Use "I" and "My" to Maintain a Personal Connection: Continue writing from the artist's first-person perspective ("I created this piece because...", "My hope is that..."). This reinforces the brand's core value of authenticity and the personal connection customers have with the creator.
• •Develop a Lexicon of Brand Keywords: Consistently use words that reflect the brand's tone and values. Words like fluid, emotion, soul, story, vibrant, chaos, calm, journey, unique, and original should be woven into the copy across all platforms.
• •Tell the Story of the Process: The "behind-the-scenes" content is highly engaging. Continue to share videos and descriptions of the artistic process. The copy should explain not just what was made, but how and why it was made, emphasizing the therapeutic and expressive nature of the work.
• •Frame Art as an Experience, Not Just a Product: In all copy, position the artwork as more than a decorative object. It is a "conversation starter," a "piece of a soul," "daily inspiration," or "a mood for your room." This elevates the perceived value beyond the physical canvas.

Social Perception

Visually Striking and Beautiful, Inspiring, Personal and Authentic

Copy Examples

• •Sink into the Chaos. Rise with the Color. Introducing the 'Undertow' collection. Each piece is a journey through the beautiful turmoil of creation ess a dance of deep blues and explosive golds. It es more than a painting; it es a feeling captured in a moment. Find the piece that speaks to your soul. Link in bio to explore the full collection. #DelaAsaArt #FluidArt #AbstractPainting #ArtTherapy #NewCollection
• •Art That Feels Like You. Original abstract paintings by Daniela Asa. Each piece is a unique story told through color and motion. Your walls are waiting for their voice. Shop Original Art
• •Lucid Dream" - Original Abstract Painting. This piece was born from a state of pure introspection, a quiet moment between sleeping and waking. Layers of pearl white, soft lavender, and unexpected bursts of crimson flow across the canvas, representing the clarity that can be found in our subconscious. "Lucid Dream" is an invitation to look deeper, to find your own story within its colors. Original, one-of-a-kind, and ready to bring a sense of calm and wonder to your space.
• •A Story in Every Brushstroke. Art isn't just something you hang on a wall. It's a conversation. It's a mood. For me, it started as a form of therapy, a way to translate my feelings into something tangible. Now, I want to share that piece of my world with you. Discover art that doesn't just match your decor, but matches your spirit. View the Gallery
• •Your home is your sanctuary. Why settle for generic prints? At Dela Asa Art, every piece is an original, poured with passion and emotion. Let your walls tell a unique story. Free worldwide shipping on all original paintings. Original Art for Unique Souls. Shop Now