Brand Tone

Informative & Straightforward, Professional & Quality-Oriented, Aspirational & Solution-Oriented, Customer-Centric

Brand Values

• •Quality & Durability
• •Aesthetics & Design
• •Innovation & Practicality
• •Safety & Eco-consciousness
• •Customer Satisfaction
• •Accessibility & Value

Best Practices

• •Lead with Benefits, Support with Features
• •Emphasize Quality and Assurance
• •Maintain an Inspirational yet Accessible Voice
• •Incorporate Proof Points
• •Be Solution-Oriented and Practical

Social Perception

Generally Positive on Aesthetics and Install, Mixed on Durability and Quality Control, Seen as a Viable Option Among Competitors, Appreciation for Specific Features, Desire for Better Post-Purchase Support/Consistency

Copy Examples

• •Transform Your Home with Dekorman: Beauty That Lasts. Discover flooring that blends stunning, realistic wood looks with the everyday durability your busy life demands. Our GreenGuard Gold certified floors are 100% waterproof, scratch-resistant, and designed for easy DIY installation. Create your dream space with Dekorman – Better Floor, Better Life.
• •Style Meets Strength: Explore Dekorman’s Waterproof Collection. Spills? Pets? High traffic? No problem. Dekorman’s innovative waterproof flooring stands up to it all, without sacrificing an ounce of style. Choose from a wide array of on-trend designs, all FloorScore certified for healthy indoor air. Effortless to install, effortless to love.
• •The Foundation of a Beautiful Home: Dekorman Quality You Can Trust. As a proudly woman-owned business, we’re passionate about providing high-quality, innovative flooring solutions. From robust wear layers to eco-friendly certifications, every plank is crafted with care. Experience the Dekorman difference – where lasting beauty and peace of mind come standard.
• •DIY Dream Floors? Dekorman Makes It Easy. Get the professional look without the hassle. Dekorman’s click-lock flooring systems and pre-attached underlayments are designed for straightforward, fast installation. Enjoy a stunning, durable, and waterproof new floor this weekend.
• •Breathe Easy with Dekorman: Certified Safe, Beautifully Designed. Your home should be a sanctuary. That’s why Dekorman flooring is GreenGuard Gold and FloorScore certified, ensuring low VOCs and healthier indoor air quality for your family. Choose from our extensive collection of waterproof and durable styles to create a space that’s both beautiful and safe.