Brand Tone

Conscious & Passionate, Authentic & Transparent, Approachable & Friendly, Stylish & Timeless, Slightly Maverick/Independent

Brand Values

• •Sustainability
• •Ethical Production
• •Quality & Durability
• •Transparency
• •Individuality & Style
• •Responsibility
• •Community & Loyalty

Best Practices

• •Always Lead with Values: Ensure that sustainability and ethical production are not just afterthoughts but are woven into the core message, even in product-focused copy. Reiterate the "why" behind the brand.
• •Maintain Authenticity & Transparency: Use honest and straightforward language. Don't be afraid to share the journey, including challenges. Avoid greenwashing buzzwords; instead, provide specific details about materials and processes.
• •Embrace the Story: Komodo has a rich history. Referencing its origins and evolution can add depth and differentiate the brand. Connect the past with the present commitment.
• •Balance Passion with Approachability: While deeply committed to its mission, ensure the language remains inviting, friendly, and avoids being overly preachy. The tone should inspire, not guilt.
• •Highlight Style & Quality Equally: While ethics are key, customers also buy for design and durability. Ensure copy emphasizes the aesthetic appeal, comfort, and lasting quality of the garments alongside their sustainable credentials. Show that you don't have to sacrifice style for sustainability.

Social Perception

Pioneering & Respected, Trustworthy (largely), High Quality & Stylish, Good Value (for ethical fashion), Customer Service Variability, Commitment to Improvement

Copy Examples

• •Headline: Wear the Change. Feel the Difference. Since 1988. Body: More than just a garment, each Komodo piece is a promise – a commitment to sustainable style, ethical craftsmanship, and a kinder planet. Discover organic fabrics that breathe with you and designs that tell a story of conscious creation. Look good, feel good, do good. Tone: Conscious, Authentic, Stylish
• •Headline: Born from a Backpack, Crafted for a Better Future. Body: Our journey started in '88, a fusion of wanderlust and a belief that fashion could be fair. Decades on, we're still weaving those same values into every thread. From organic cotton fields to your wardrobe, join a legacy of style that cares. Tone: Authentic, Passionate, Slightly Maverick
• •Headline: Style That Speaks Volumes (Quietly). Body: You don't need to shout to make a statement. Our latest collection whispers quality, breathes sustainability, and stands for ethical making. Timeless pieces designed for your life, made with respect for our world. Explore the new arrivals. Tone: Stylish, Conscious, Approachable
• •Headline: Earth-Friendly Threads. People-Friendly Practices. Body: At Komodo, what we make is as important as how we make it. We partner with family-run factories, ensuring fair wages and good vibes. Our materials? Think soft organic cotton, resilient hemp, and innovative recycled fibres. Because true style doesn't cost the Earth. Tone: Transparent, Friendly, Conscious
• •Headline: Still Grooving to an Ethical Beat. Body: The spirit of '88 is alive and well. We've always danced to our own tune, championing eco-fashion before it was a hashtag. Our commitment to organic, cruelty-free, and fairly made clothing is stronger than ever. Get your sustainable groove on. Tone: Slightly Maverick, Passionate, Authentic