Brand Tone

Inspirational & Creative, Friendly & Accessible, Helpful & Supportive, Positive & Upbeat, Solution-Oriented

Brand Values

• •Personalization
• •Creativity
• •Transformation
• •Ease of Use
• •Quality
• •Customer Empowerment
• •Joy in an Inviting Home

Best Practices

• •Focus on the Feeling, Not Just the Feature: Instead of just saying "Vinyl Sticker," say "Transform your kitchen into a cozy café with our [product name] decal." Highlight the emotional benefit and the experience.
• •Use "You" and "Your" Frequently: Make the copy customer-centric. "Your space, your style." "Let your creativity shine." This makes the brand feel more personal and directly engaged with the customer's aspirations.
• •Incorporate Inspirational and Action-Oriented Language: Use verbs like "create," "discover," "imagine," "transform," "refresh," "personalize." Encourage action and spark creativity.
• •Maintain a Visual-Verbal Harmony: Ensure the copy's tone matches the aesthetic of the visuals. If the image is playful, the copy can be more whimsical. If it's elegant, the copy should reflect that sophistication.
• •Be Genuinely Helpful and Engaging: In responses to comments, DMs, and in blog content, provide real value. Offer tips, answer questions thoroughly, and show enthusiasm for the customer's projects. This reinforces the supportive and friendly brand persona.

Social Perception

Customers and the public generally perceive Dekoadhesivo as a reliable source for stylish and diverse decorative vinyls. The brand is seen as modern and in tune with current decor trends, particularly for those interested in DIY home improvement. They are appreciated for providing an affordable way to personalize and update living spaces without major renovations. The strong visual content on Instagram and Pinterest contributes to a perception of the brand as being design-savvy and inspirational. The tutorials and customer support suggest a brand that cares about the customer experience and successful product use.

Copy Examples

• •Instagram Post (Image: A beautifully redecorated kid's room with Dekoadhesivo animals): "Watch their imagination take flight! 🚀✨ Transform your little one's room into a world of wonder with our easy-to-apply decals. Sweet dreams and big adventures start here. #DekoadhesivoKids #MagicalSpaces #WallDecor"
• •Facebook Ad (Carousel showing different room transformations): "Tired of the same old walls? 🤔 Give your home a stunning makeover in minutes! Dekoadhesivo offers thousands of designs to express your unique style. Swipe to see the magic. Shop now & get inspired!"
• •Website Product Description (For a motivational phrase decal): "Start your day with a smile and a touch of inspiration. Our '[Phrase]' decorative vinyl is crafted from high-quality material, designed for effortless application. Perfect for your office, living room, or any space that needs a little lift. Dimensions: [X cm] x [Y cm]. Easy to install, easier to love!"
• •Email Subject Line (Targeting previous customers): "Ready for a Refresh, [Customer Name]? New Arrivals at Dekoadhesivo Are Here!"
• •Pinterest Pin Description (Image: A chic kitchen backsplash made with tile-effect vinyls): "Kitchen goals! 😍 Get this stylish tile look without the renovation hassle. Our adhesive vinyls are durable, easy to clean, and perfect for a quick kitchen upgrade. Explore more ideas on dekoadhesivo.com! #DIYKitchen #HomeHacks #DekoadhesivoStyle"