Brand Tone

Creative, Friendly & Approachable, Inspiring, Helpful, Personal

Brand Values

• •Creativity & Self-Expression: Providing tools and products for customers to express their individuality.
• •Personalization: Believing that every item can be made unique and special.
• •Meaningful Connections: Facilitating the creation of thoughtful gifts that strengthen relationships.
• •Quality: A commitment to providing good quality custom-made products.
• •Customer Focus: Aiming to help customers realize their creative visions.

Best Practices

• •Use "You" and "Your" Frequently: Address the customer directly to make the message feel personal and focused on their needs and creativity.
• •Emphasize Uniqueness and Personalization: Consistently highlight how products can be tailored to individual tastes, stories, and occasions. Use words like "your own," "unique," "one-of-a-kind," "personalized."
• •Inspire with Possibility: Frame copy around what customers *can create* or *achieve*. Use active and evocative verbs like "design," "imagine," "craft," "express," "celebrate."
• •Maintain a Positive and Encouraging Voice: Ensure the language is uplifting and supportive, making customers feel capable and excited about the creative process.
• •Tell Stories (or encourage customers to): Connect products to emotions, memories, and the stories they can help tell. Ask questions that prompt users to think about the personal meaning behind their potential creations.

Social Perception

A go-to source for unique and thoughtful gifts, A platform that empowers individual creativity, Accessible and user-friendly for creating custom items, A brand that values personal touches over mass-produced goods.

Copy Examples

• •Keep your furry best friend close, always! ❤️ Turn your favorite pet photo into a one-of-a-kind keychain. A little piece of joy you can carry everywhere. Design yours today at Dekni Creations!
• •This holiday, give a gift that speaks from the heart. ✨ Imagine their smile unwrapping a custom-made treasure, designed by you! Explore endless creative possibilities at Dekni Creations and make this season truly personal.
• •Why settle for ordinary? At Dekni Creations, we believe your imagination is the only limit! From custom mugs that kickstart your day to personalized apparel that tells your story – what will you create today? Let's make something amazing together!
• •Unleash your inner designer! Our easy-to-use customization tool lets you bring your vision to life in just a few clicks. No art degree needed, just your brilliant ideas! Start creating your personalized masterpiece with Dekni Creations now.
• •We LOVE seeing your creations! 😍 [Customer Name] designed this amazing [Product Name] and it's pure inspiration! Got a Dekni Creation you're proud of? Tag us! #DekniMade #MyDekniStory