Brand Tone

sophisticated, serene, and aspirational

Brand Values

• •Quality and Craftsmanship
• •Natural Ingredients
• •Emotional Connection
• •Aesthetic and Design
• •Innovation

Best Practices

• •Lead with the Feeling: Always start by considering the emotion you want to evoke. Use descriptive and sensory language to paint a picture for the customer, focusing on the experience rather than just the product features.
• •Emphasize Craftsmanship and Quality: Consistently mention the "handmade" nature of the products and the "high-quality," "natural" ingredients. This reinforces the brand's commitment to excellence and justifies a premium price point.
• •Maintain a Sophisticated Vocabulary: Use elegant and refined language. Words like "artisanal," "curated," "bespoke," and "serene" will help to maintain the brand's luxurious and aspirational tone.
• •Balance Aspiration with Accessibility: While the tone is aspirational, the copy should still feel welcoming. Frame luxury as an attainable form of self-care or a thoughtful gesture for a loved one.
• •Tailor the Tone for the Platform: While the core brand voice remains consistent, allow for slight variations across different channels. The language on the website can be more poetic and detailed, while social media copy can be more direct, engaging, and use questions to encourage interaction, as seen on their TikTok.

Social Perception

The brand is perceived as a high-end, desirable label, often featured in lifestyle and design contexts, particularly for holidays. It's seen as a go-to for creating a romantic or special atmosphere, blending local Israeli pride with French-inspired sophistication. Customers view it as a source for personal indulgence and thoughtful, elegant gifts.

Copy Examples

• •Elicit the essence of a Parisian garden in full bloom. Introducing our new collection, a curated selection of fragrances designed to transport your senses and transform your space. Discover your new signature scent.
• •Unleash your creativity. Our innovative wax flakes allow you to design a unique candle in any vessel. The only limit is your imagination. How will you express yourself?
• •Give the gift of tranquility. This holiday season, choose from our selection of handmade candles and diffusers, each crafted to bring a sense of calm and luxury to any home. The perfect present for those who deserve a moment of peace.
• •Your sanctuary awaits. After a long day, there's nothing like the gentle flicker of a flame and a soothing aroma to melt away the stress. Indulge in a moment of self-care with our artisanal candles.
• •More than a fragrance, it's a statement piece. Our candles are meticulously designed to complement the modern home, adding a touch of elegance and a whisper of sophisticated scent. Elevate your decor.