Brand Tone

Empowering, sophisticated, sensual, intentional, assertive, polished, and aspirational.

Brand Values

• •Empowerment
• •Quality and Sophistication
• •Exclusivity and Individuality
• •Sustainability
• •Storytelling

Best Practices

• •Use Empowering Language: Consistently use strong, active verbs and a vocabulary that evokes confidence, power, and sophistication. Words like "command," "empower," "unapologetic," "statement," and "elevated" align with the brand's core values.
• •Maintain a Refined Voice: Avoid slang, overly casual emojis, or a tone that undermines the brand's luxury positioning. The voice should always be polished and aspirational.
• •Tell a Story: Frame products not just as garments, but as part of a larger narrative. Explain the inspiration behind a collection or how a piece is intended to make the wearer feel.
• •Emphasize Quality and Exclusivity: In product descriptions and marketing materials, highlight the craftsmanship, the quality of the materials, and the limited nature of the collections to reinforce the brand's premium standing.
• •Center the "DB Woman": Always speak directly to the target customer The confident, bold, and stylish woman. The copy should make her feel seen and understood, reinforcing the idea that the brand is an extension of her own powerful identity.

Social Perception

Perceived as a luxury, designer-led brand for fashion-forward women who want to make a statement. It holds credibility in the fashion industry due to associations and is positioned in the premium market, with positive customer feedback on quality and service.

Copy Examples

• •Don't just enter the room. Own it. The Horizon Halter Dress was designed for the woman who commands attention without saying a word. Embrace your power, embrace your vibe. #DeJohneaBianca #BeTheVIBE #ResortWear #StatementDress #LuxuryFashion
• •Beyond Fashion. A Statement of Power. Discover designs that celebrate your unapologetic confidence.
• •Inside: Our new collection of statement pieces, crafted with intention and designed to empower.
• •Your vacation is a statement. Your wardrobe should be too. Dé Johnea Bianca offers resort wear that blends sensuality with power, for a look that's as unforgettable as your destination. Shop our exclusive, sustainably-minded collections. #LuxuryTravel #FashionDesigner #SustainableLuxury
• •This isn't just a top; it's a piece of armor for the modern woman. Meticulously crafted with a symphony of dark, sexy, and bold elements, it’s designed to reflect your inner strength. Pair it with our wide-leg trousers for a look that is both sophisticated and commanding. Be the VIBE.